Battery was formed when Zomba's Dutch office signed Rednex and created a number-one hit with "Cotton Eye Joe." Newly appointed Jive president Barry Weiss was attempting to broaden the pop-music reach of the label group, and introducing Rednex to American listeners was one of his first steps. Suddenly Jive needed a suitable American outlet for this unique style and didn't feel that any current sub-labels were appropriate. Thus, Battery record's inaugural release was the "Cotton Eye Joe" American import in 1994. Although the song was successful, reaching #25 on the Billboard charts, it remained the group's only US hit.