Bauer Media Group
|Type||limited partnership under German law|
|Key people||Yvonne Bauer, (Publisher)
Eckart Bollman, Jorg Hausendorf and Andreas Schoo (Executive Board)
|Products||Multi-platform media: print, digital, radio, TV. Print houses, postal services, distribution and marketing services|
|Revenue||approx. 2,4 billion euros (2013)|
The Bauer Media Group is one of the world's most successful media houses. Over 600 magazines, more than 400 digital products and 50 radio and TV stations reach millions of people across the globe. The corporate portfolio extends to include print shops, postal, distribution and marketing services. The Bauer Media Group is the house of popular media, underscoring this with its claim "We think popular." The publishing house has a workforce of approx. 11,000 employees in 17 countries.
Bauer Verlagsgruppe has been managed by five generations of the Bauer family. Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of Bella magazine in 1987 and, under the name of H Bauer Publishing became Britain's third largest publisher. Bauer further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008 to become the UK's biggest publishing group.
Now in its fifth generation of being owned and managed by the Bauer family, in November 2010 Heinz Heinrich's daughter Yvonne assumed the management of the Bauer Media Group after joining the family business in 2005.
In the UK there are two divisions of the Bauer Media Group, the original UK business trades as H Bauer Publishing under CEO David Goodchild, and its sister company is known as Bauer Media - CEO Paul Keenan.
H Bauer Publishing Brands
H Bauer brands include women's weekly and TV listings magazines; namely Bella, Take a Break, that's life! TVChoice and Total TVGuide as well as a number of puzzle magazines.
In 1987 Bella was H Bauer's first venture into publishing in the UK. Bella sought to make an impact in the UK magazine market by mixing previously unseen real-life editorial with the classic elements more traditionally associated with women's magazines such as fashion and beauty, cookery and practical home features.
Take a Break and that's life!
In 1990, H Bauer gained attention with the launch of Take a Break magazine. Take a Break sits in the true life market of the women's weekly sector and quickly became market leader, a position it has held for over 20 years. Up until 2005 there were only three women's magazines dedicated to delivering true life editorial, one of which was H Bauer's sister title, that's life! (launched in 1995). Since then the sector has become increasingly competitive with a series of high profile launches that saw the number of titles in the market expand to seven magazines (until Full House closed in 2012) all fighting for market share. Take a Break has retained its lead position in the market, with a 40% share of circulation, and a number of brand extensions have seen H Bauer's business expand to include puzzle magazines that carry the Take a Break name.
TV listings titles
1991 saw H Bauer's first foray into TV listings publishing with the launch of TVQuick magazine. (Prior to the deregulation of TV listings in March 1991, BBC listings had been restricted by law to Radio Times and ITV/Channel 4 listings to TVTimes.) TVQuick ceased publication in July 2010. In 1999 H Bauer launched TVChoice at a much lower price point than other titles on the market. TVChoice overtook its main competitor in the February 2008 audited ABCs and has been the number one weekly newsstand magazine in the UK ever since. In September 2003, H Bauer launched Total TVGuide to cover the increasing number of programmes available on Freeview and satellite or cable services.
Bauer Media Brands
Q started out as a music magazine published monthly in the United Kingdom. Originally it was to be called Cue (named after the act of cueing a record to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Founders Mark Ellen and David Hepworth felt the music press of the time ignored a generation of older music buyers who were buying CDs — then still a new technology — from artists such as Paul Simon, Level 42, and Dire Straits. Modeled after Rolling Stone, Q was first published in 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing, with an emphasis on style.
The Q music brand has expanded to Radio and Television, with Q Radio and Q TV being music entertainment that specialises in indie, rock and alternative. Q also holds annual music awards in the UK, known as Q Awards. Since they began in 1990, the Q Awards have become one of Britain's biggest and best publicized music awards, helped in no small part by the often boisterous behaviour of the celebrities who attend the event.
In spring 2010, Bauer caused controversy with its attempt to unilaterally impose a new contract on all photographers and writers, which takes away their copyright and off-loads liability for libel or copyright infringement from the publisher onto the contributor. 200 photographers and writers from Q and Bauer's other music magazines, Kerrang! and MOJO were reported as refusing to work under the new terms.
Kerrang! is a brand that specialises in Rock Music. It originally began as a magazine and in 2004 Kerrang Radio was launched. A Kerrang TV channel also exists and as of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist.
See: Bauer Radio.
Bauer Media Group has a 50% stake in the British television company Box Television, the other half owned by Channel 4. Box Television acts as the content subsidiary that produces several popular music television channels, which include:
Bauer Verlagsgruppe has offices located all over the world, they are located in the following countries:
- Czech Republic
- United Kingdom