be2 was originally founded as a German matchmaking service in 2004 by online entrepreneur Robert Wuttke. The German Service went live on April 1, 2004. The same year, the Spanish and Italian service were added. Since its foundation, be2 has expanded rapidly, mainly through a strategy of internationalisation.
be2 has almost 30 million registered members worldwide. However, it remains unclear how many of these members are active and how many have a Premium membership. According to company data, the male-to-female ratio is balanced, with a slight surplus of women (57%). be2 conducts surveys among its members and publishes the results.
The registration, personality test and the basic matchmaking service are free of charge. This company is by some considered to be a scam. They are ubiquitous and keep erasing warnings about their extortion of money from people. Warnings about the company can be found in various locations on the Internet, for instance  and . According to dissatisfied former customers, it is difficult to cancel a subscription, the cancellation of a credit card being claimed as the only option with collection agencies being a possible consequences.
In order to write messages and see other members’ profile photos, members need to purchase a Premium Membership.
The pricing of Premium Memberships are a regular cause for complaint.
The automatic renewal of Premium Memberships has also been criticised. The membership is, in fact, a subscription, which is automatically renewed, unless the membership is cancelled in due time. However, it is not possible to cancel the subscription because there is no email link on the site or fax number. Although the online address makes the company appear to be registered in the UK (be2.co.uk), it is actually based in Luxenbourg. For this reason the company has managed to get away with taking money out of subscribers' bank accounts without their consent and make cancellations of memberships nearly impossible to achieve.
In Denmark, the journalist Troels Jørgensen from TV station DR has rated BE2's matching system as flawed. Wildly different profiles were matched to exactly the same potential partners in a test performed for consumer rights programme Kontant. Also, membership is extended without consent which is illegal according to The Danish Consumer Council.  This is also illegal in Sweden according to The Swedish Consumer Council. All the questions raised by the Danish journalist in the programme have since been addressed by the company. be2 made several changes to its service in Denmark in response to the programme.
Internationally, be2 is active in 37 countries on all continents, in Argentina, Australia, Austria, Belgium, Brazil, Chile, Denmark, France, Finland, Great Britain, Hong Kong, India, Ireland, Italy, Canada, Croatia, Colombia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Sweden, Switzerland, Singapore, South Africa, Spain, Taiwan, Czech Republic, Ukraine, Venezuela, USA
- http://www.ftd.de/karriere-management/management/:enable-warum-in-die-ferne-schweifen/294783.html IT-development for be2, Financial Times Deutschland
- http://www.onlinepersonalswatch.com/news/2008/12/robert-wuttke-be2-ceo-and-founder-interview.html Online Personals Watch Interview
- http://www.be2.com/ be2 Homepage
- http://corporate.be2.com/ corporate page
- http://www.prnewswire.co.uk/news-releases/a-new-be2couk-survey-50-of-those-registered-on-dating-sites-are-ashamed-160497315.html be2.co.uk Survey: 50% of Those Registered on Dating Sites are Ashamed!