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Beachbody LLC
Industry Fitness
Weight loss
Muscle Building
Founded Santa Monica,California U.S. (1998 (1998))
Founder Carl Daikeler (current Chairman/CEO)
Jon Congdon (current President)
Headquarters Santa Monica, California, U.S.
Area served
Key people
Tony Horton
Shaun T.
Chalene Johnson
Sagi Kalev
  • P90X
  • Insanity
  • PiYo
  • 21 Day Fix
  • Focus T25

Beachbody LLC is an American multinational corporation that uses direct response infomercials and multi-level marketing[2] to sell fitness, weight loss, and muscle building home-exercise DVDs. The company's best-known product is Tony Horton's P90X, and Shaun T's Insanity, whose TV ads have become some of the most frequently run infomercials in the United States.[3]


Beachbody was founded in 1998 by Carl Daikeler and Jon Congdon in Santa Monica, California. The company offers a variety of different in-home health and fitness products, including the well-known Insanity program by Shaun T and P90X exercise program developed by Tony Horton.

In January 2015, Beachbody announced it will partner with EB Sport Group to launch a full range of P90X branded products.[4]


P90X is a 90-day home fitness system developed by trainer Tony Horton. The program includes 12 workouts that use resistance and body-weight training, cardio, plyometrics, ab work, martial arts and yoga. It also comes with a nutrition plan, fitness guide, and workout calendar. This fitness plan focuses on what it refers to as "muscle confusion;" a cross-training method that switches the order of exercises and incorporates varied movements. It is believed that muscle confusion prevents the body from adapting to exercises over time, resulting in continual improvement and minimizing plateaus. [5]

Insanity is a 60-day workout regimen with a focus on strenuous stamina training. Developed by Shaun T., the Insanity program emphasizes "max interval training", a method of exercising during which one works out strenuously for 3–4 minutes and then rests or "cools down" for approximately 30 seconds before starting the process again. There is no need to purchase weights or any other equipment. The Insanity workouts are highly intense and designed for people who are already in good shape. It is not intended for special-need populations, such as cardiovascular, pulmonary, and metabolic disease patients, diabetics, or obese people, and people with orthopedic limitations.[6]

See also[edit]


  1. ^ "Beachbody Fitness, Nutrition, Diet and Weight Loss Products and Videos". 2009-10-19. Archived from the original on 19 February 2011. Retrieved 2011-02-14. 
  2. ^ Rovell, Darren. "Beachbody Grows Exponentially Thanks To Network Marketing". CNBC. Retrieved 4/1/2012.  Check date values in: |accessdate= (help)
  3. ^ "News Headlines". 2011-01-31. Retrieved 2011-02-14. 
  4. ^ Nicole Leinbach-Reyhle (28 January 2015). "Beachbody, LLC of P90X Fame Enters Traditional Retail Marketplace". Forbes. Retrieved 29 March 2015. 
  5. ^ "Ask the MisFits". The Washington Post. 9 December 2008. 
  6. ^ "Fitness Review: Insanity Program". WebMD. 

External links[edit]