Beachbody
 The official Beachbody fitness logo. |
|
| Type | Private |
|---|---|
| Industry | Fitness Weight loss Muscle Building Supplements |
| Founder(s) | Carl Daikeler Jon Congdon |
| Headquarters | Santa Monica, California, U.S. |
| Area served | Worldwide |
| Key people | Carl Daikeler Jon Congdon Tony Horton Shaun T. Chalene Johnson Debbie Siebers Sagi Kalev |
| Products | P90X Insanity Hip-hop Abs ChaLEAN Extreme Body Beast Rockin Body Body Gospel Power 90 10 Minute Trainer Rev Abs Brazil Butt Lift Turbo Jam Slim in 6 TurboFire YOU! Yoga Booty Ballet Tai Cheng Shakeology[1] |
| Website | beachbody.com |
Beachbody LLC is an American multinational corporation that uses multi-level marketing[2] to sell fitness, weight loss, and muscle building home-exercise DVDs. The company's best-known product is Tony Horton's P90X, whose TV ads have become some of the most frequently run infomercials in the United States.[3]
Contents |
Selected products [edit]
P90X [edit]
P90X is a 90 day workout regimen developed by Tony Horton that claims it can significantly improve fitness in three months through intense physical training. P90X's advertising emphasizes "muscle confusion", a method of cross-training and periodization achieved through switching the order of exercises and incorporating new and varied movements.[4] Muscle confusion supposedly prevents the body from adapting to exercises over time, resulting in continual improvement without plateaus.
Insanity [edit]
Insanity is a workout regimen similar to P90X in that it claims to improve fitness in 60 days through strenuous stamina training. Developed by Shaun T., Insanity's advertising emphasizes "max interval training", a method of exercising during which one works out strenuously for 3–4 minutes and then rests or "cools down" for approximately 30 seconds before starting the whole process over again. This is more intense than traditional interval training, during which participants alternate mild and strenuous exercise for roughly equal lengths of time. This program claims to promote noticeable results through core strength, as well as intense cardio training. [5][6][7]
Hip Hop Abs [edit]
Hip Hop Abs is a workout/dance routine that claims to significantly improve one's abdominal area through lightweight hip-hop dance moves. Hip Hop Abs claims to be a relatively painless way to lose weight and sculpt abs; it advertises "you never do a single crunch." In 2007 it was the highest-selling workout video in the United States.[8]
Dietary Supplements [edit]
Beachbody LLC markets a line of dietary supplements for use with its workouts. The company markets these products through television infomercials, websites, workout DVDs, and through a network of coaches who receive commissions on their sales.
See also [edit]
References [edit]
- ^ "Beachbody Fitness, Nutrition, Diet and Weight Loss Products and Videos". Beachbody.com. 2009-10-19. Archived from the original on 19 February 2011. Retrieved 2011-02-14.
- ^ Rovell, Darren. "Beachbody Grows Exponentially Thanks To Network Marketing". CNBC. Retrieved 4/1/2012.
- ^ "News Headlines". Cnbc.com. 2011-01-31. Retrieved 2011-02-14.
- ^ Vicky, Hallett (9 December 2008). "Ask the Misfits". Washington Post. Retrieved 10 August 2009.
- ^ "Insanity Workout - Extreme Home Workout DVD - Insanity Workout Reviews". beachbody.com. Archived from the original on 9 February 2011. Retrieved 2011-02-14.
- ^ 11/08/2010. "Shaun T's Insanity Fitness - ABC News". Abcnews.go.com. Retrieved 2011-02-14.
- ^ "Fitness Review: Beach Body Insanity DVD Workout Program". Webmd.com. Retrieved 2011-02-14.
- ^ "Hip Hop Abs Workout - Hip Hop Abs: Get Flat & Sculpted Abs Dancing - Hip Hop Abs Reviews". beachbody.com. Archived from the original on 8 February 2011. Retrieved 2011-02-14.
