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Beachbody LLC
Type Private
Industry Fitness
Weight loss
Muscle Building
Founded Santa Monica,California U.S. (1998 (1998))
Founders Carl Daikeler (current Chairman/CEO)
Jon Congdon (current President)
Headquarters Santa Monica, California, U.S.
Area served Worldwide
Key people Tony Horton
Shaun T.
Chalene Johnson
Sagi Kalev
  • P90X
  • Insanity
  • Hip-hop Abs
  • ChaLEAN Extreme
  • Body Beast

Beachbody LLC is an American multinational corporation that uses direct response infomercials and multi-level marketing[2] to sell fitness, weight loss, and muscle building home-exercise DVDs. The company's best-known product is Tony Horton's P90X, and Shaun T's Insanity, whose TV ads have become some of the most frequently run infomercials in the United States.[3]

See also[edit]


  1. ^ "Beachbody Fitness, Nutrition, Diet and Weight Loss Products and Videos". 2009-10-19. Archived from the original on 19 February 2011. Retrieved 2011-02-14. 
  2. ^ Rovell, Darren. "Beachbody Grows Exponentially Thanks To Network Marketing". CNBC. Retrieved 4/1/2012. 
  3. ^ "News Headlines". 2011-01-31. Retrieved 2011-02-14. 

External links[edit]