The official Beachbody fitness logo.
|Headquarters||Santa Monica, California, U.S.|
|Key people||Carl Daikeler
10 Minute Trainer
Brazil Butt Lift
Slim in 6
Yoga Booty Ballet
Beachbody LLC is an American multinational corporation that uses multi-level marketing to sell fitness, weight loss, and muscle building home-exercise DVDs. The company's best-known product is Tony Horton's P90X, whose TV ads have become some of the most frequently run infomercials in the United States.
P90X is a 90 day workout regimen developed by Tony Horton that claims it can significantly improve fitness in three months through intense physical training. P90X's advertising emphasizes "muscle confusion", a method of cross-training and periodization achieved through switching the order of exercises and incorporating new and varied movements. Muscle confusion supposedly prevents the body from adapting to exercises over time, resulting in continual improvement without plateaus.
Insanity is a workout regimen similar to P90X in that it claims to improve fitness in 60 days through strenuous stamina training. Developed by Shaun T., Insanity's advertising emphasizes "max interval training", a method of exercising during which one works out strenuously for 3–4 minutes and then rests or "cools down" for approximately 30 seconds before starting the whole process over again. This is more intense than traditional interval training, during which participants alternate mild and strenuous exercise for roughly equal lengths of time. This program claims to promote noticeable results through core strength, as well as intense cardio training. 
Hip Hop Abs
Hip Hop Abs is a workout/dance routine that claims to significantly improve one's abdominal area through lightweight hip-hop dance moves. Hip Hop Abs claims to be a relatively painless way to lose weight and sculpt abs; it advertises "you never do a single crunch." In 2007 it was the highest-selling workout video in the United States.
Beachbody LLC markets a line of dietary supplements for use with its workouts. The company markets these products through television infomercials, websites, workout DVDs, and through a network of coaches who receive commissions on their sales.
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