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Beachbody LLC
Type Private
Industry Fitness
Weight loss
Muscle Building
Founded Santa Monica,California U.S. (1998 (1998))
Founder(s) Carl Daikeler (current Chairman/CEO)
Jon Congdon (current President)
Headquarters Santa Monica, California, U.S.
Area served Worldwide
Key people Carl Daikeler
Jon Congdon
Tony Horton
Shaun T.
Chalene Johnson
Debbie Siebers
Sagi Kalev
Products P90X
Hip-hop Abs
ChaLEAN Extreme
Body Beast
Rockin Body
Body Gospel
Power 90
10 Minute Trainer
Rev Abs
Brazil Butt Lift
Turbo Jam
Slim in 6
Yoga Booty Ballet
Tai Cheng

Beachbody LLC is an American multinational corporation that uses multi-level marketing[2] to sell fitness, weight loss, and muscle building home-exercise DVDs. The company's best-known product is Tony Horton's P90X, and Shaun T's Insanity, whose TV ads have become some of the most frequently run infomercials in the United States.[3]


Beachbody was founded in 1998 by Carl Daikeler and Jon Congdon in Santa Monica, California. The company offers a variety of different in-home health and fitness products, including the well-known Insanity program by fitness expert Shaun T and P90X exercise program developed by fitness expert Tony Horton. The company focuses on adhering to four core values: 1. Commit and deliver on your promises. 2. Treat people with respect and be courageously forthright. 3. Take initiative to improve everything. 4. Work with passion, enthusiasm, and common sense.

Selected products[edit]


P90X is a 90 day workout regimen developed by Tony Horton that claims it can significantly improve fitness in three months through intense physical training. P90X's advertising emphasizes "muscle confusion", a method of cross-training and periodization achieved through switching the order of exercises and incorporating new and varied movements.[4] Muscle confusion supposedly prevents the body from adapting to exercises over time, resulting in continual improvement without plateaus.


P90X2 was released in December 2011 and was developed for individuals who completed the original P90X program as well as athletes.[5] The P90X2 program utilizes an approach referred to as Muscle Integration.[6] Muscle Integration refers to performing exercises that use muscle groups at the same time to complete the movements correctly.[7] The P90X2 focuses on strength training, functional training, and resistance exercise.[8]


In December 2013, Beachbody released P90X3. This is a new 30-minute per day workout program created by Tony Horton that incorporates yoga, mixed martial arts, Pilates and plyometrics in a 90-day program.[9] There are three different ordering options. All packages include 16 workout routines, a nutrition guide, and a fitness guide.[10]


Insanity is a 60-day workout regimen similar to P90X in that it claims to improve fitness in 60 days through strenuous stamina training. Developed by Shaun T., Insanity's advertising emphasizes "max interval training", a method of exercising during which one works out strenuously for 3–4 minutes and then rests or "cools down" for approximately 30 seconds before starting the whole process over again. This is more intense than traditional interval training, during which participants alternate mild and strenuous exercise for roughly equal lengths of time. This program claims to promote noticeable results through core strength, as well as intense cardio training.[11][12][13] There is no need to purchase weights or any other equipment. The Insanity workouts are highly intense and designed for people who are already in good shape. It is not intended for special-need populations, such as cardiovascular, pulmonary, and metabolic disease patients, diabetics, or obese people, and people with orthopedic limitations.[14]

Focus T25[edit]

In 2013, Focus T25 was released by Beachbody. This is another exercise program created by Shaun T. Unlike other Beachbody programs, each workout is 25 minutes using the “focus interval training” approach. Interval training provides alternating bursts of intense activity with intervals of lighter activity.[15] During the workout, there is no rest period.[16] This fitness system focuses on Alpha and Beta cycles. During the Alpha cycle, workouts are centered on building the foundation of total-body fitness. Users will perform cardio that burns calories and improves speed and agility, strength, and resistance training. The Beta Cycle is focused on core conditioning.


Beachbody’s Cleanse products focus on the use of dietary supplements, yoga, and natural foods in an effort to eliminate toxins from the body that can contribute to poor health. A study published in the March 2013 issue of the Journal of Chiropractic Medicine reviewed the results of participants who utilized the Beachbody Ultimate Reset for 21 days. The results, gathered from this peer reviewed and published third-party study conducted to measure the effectiveness of a commercial detox program, successfully proves Ultimate Reset’s effectiveness at meaningful reductions in weight, blood pressure levels, total cholesterol and LDL cholesterol, and an overall improvement in health among participants.[17]

Hip Hop Abs[edit]

Hip Hop Abs is a workout/dance routine that claims to significantly improve one's abdominal area through lightweight hip-hop dance moves. Hip Hop Abs claims to be a relatively painless way to lose weight and sculpt abs; it advertises "you never do a single crunch." In 2007 it was the highest-selling workout video in the United States.[18]

Dietary Supplements[edit]

Beachbody LLC markets a line of dietary supplements, vitamins, shakes, and meal replacement programs that claim to aid in weight loss and increase energy. for use with its workouts. The company markets these products through television infomercials, websites, workout DVDs, and through a network of coaches who receive commissions on their sales. Many of the supplements are advertised to work as a compliment of their exercise programs, such as P90X.

See also[edit]


  1. ^ "Beachbody Fitness, Nutrition, Diet and Weight Loss Products and Videos". 2009-10-19. Archived from the original on 19 February 2011. Retrieved 2011-02-14. 
  2. ^ Rovell, Darren. "Beachbody Grows Exponentially Thanks To Network Marketing". CNBC. Retrieved 4/1/2012. 
  3. ^ "News Headlines". 2011-01-31. Retrieved 2011-02-14. 
  4. ^ Vicky, Hallett (9 December 2008). "Ask the Misfits". Washington Post. Retrieved 10 August 2009. 
  5. ^ Karimi, Sabah. "Major Differences Between P90X2 and P90X Workout Programs". Yahoo Voices. Retrieved 29 March 2014. 
  6. ^ "Lose Your Balance. Revolutionize Your Results.". Beachbody. Retrieved 29 March 2014. 
  7. ^ Ham, Cari. "Muscle Integration: The Key to Getting a Complete Workout". Fitness on the Run. Retrieved 29 March 2014. 
  8. ^ Karimi, Sabah. [). "Major Differences Between P90X2 and P90X Workout Programs"]. Yahoo Voices. Retrieved 29 March 2014. 
  9. ^ Badenhausen, Kurt. "Tony Horton Gives Preview of BeachBody's New P90X3". Forbes. Retrieved 29 March 2014. 
  10. ^ Fender, Jean Paul. "P90X3 - The Complete Review Part 1 of 3". The Dysfunctional Parrot. Retrieved 29 March 2014. 
  11. ^ "Insanity Workout - Extreme Home Workout DVD - Insanity Workout Reviews". Archived from the original on 9 February 2011. Retrieved 2011-02-14. 
  12. ^ 11/08/2010. "Shaun T's Insanity Fitness - ABC News". Retrieved 2011-02-14. 
  13. ^ "Fitness Review: Beach Body Insanity DVD Workout Program". Retrieved 2011-02-14. 
  14. ^ "Fitness Review: Insanity Program". WebMD. Retrieved 29 March 2014. 
  15. ^ Mayo Clinic Staff. "Rev up your workout with interval training". Mayo Clinic. Retrieved 29 March 2014. 
  16. ^ Kingston, David. "Focus T25 Workout News Report - Important Details Released". SB Wire. Retrieved 29 March 2014. 
  17. ^ Whitmark, Mike. "Research Confirms 21-Day Cleanse Program Promotes Healthy Weight Loss while Reducing Cholesterol and Blood Pressure Levels". PR Web. Retrieved 29 March 2014. 
  18. ^ "Hip Hop Abs Workout - Hip Hop Abs: Get Flat & Sculpted Abs Dancing - Hip Hop Abs Reviews". Archived from the original on 8 February 2011. Retrieved 2011-02-14. 

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