Bear Naked, Inc.

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Bear Naked
Type Private
Industry Consumer Goods
Founded 2002
Founder(s) Brendan Synnott and Kelly Flatley
Headquarters Norwalk, Connecticut, Connecticut, U.S.
Key people Keegan Sheridan (Natural food and lifestyle expert)
Ryan Therriault (Ambassador of Goodwill)
Products Granolas
Cereals
Snack foods
Parent Kellogg Company
Website http://www.bearnaked.com/
References: [1]

Bear Naked is a prepared foods company that produces granola, granola bars and ready to eat cereal. Bear Naked was founded in 2002 by Kelly Flatley and Brendan Synnott. In 2007, Bear Naked was purchased by Kashi Company, a subsidiary of Kellogg Company.[2] Today, Bear Naked operates in La Jolla, Calif. It has evolved into a nationally recognized consumer brand that is available in more than 10,000 retail stores across the U.S.

Contents

[edit] History

Bear Naked was founded in October 2002 by Kelly Flatley and Keegan Sheridan. By the year's end, Bare Naked was selling its product in 25 stores in the Connecticut area.

In 2003, Bear Naked clinched their first 50 case deal with Stew Leonard, Jr. of Stew Leonard's Inc. (a dairy and grocery store chain in Norwalk, CT) by showing up unannounced at 7:30 a.m. with breakfast after countless unanswered phone calls. 2003 also marked the company's first hire as well as a growth in their sales distribution from 40 to 400 stores. Bear Naked has since grown to be distributed from coast to coast and is currently the #1 granola brand on the market.[3]

[edit] Products

All Bear Naked products are made with whole grains and contain no artificial flavors, artificial preservatives, trans fat, cholesterol, hydrated oils, or high fructose corn syrup. All are vegetarian- friendly and kosher certified.[4]

[edit] 100% Pure & Natural Granola

The company's original, signature soft-baked granola is made with [whole grains]. Flavors include:

  • Fruit & Nut
  • Banana Nut
  • Heavenly Chocolate
  • Maple Pecan.

[edit] Bear Naked Fit Granola

This granola blend is lower in sugar and fat than the company’s original offerings, with 4g of sugar and 2.5g of fat per serving. Flavors include:

  • Vanilla Almond Crunch
  • Triple Berry Crunch.

[edit] Bear Naked Peak Granola

Bear Naked Peak granola provides nutritious performance food to fuel an active lifestyle. Flavors include:

  • Bear Naked Peak Protein, The Original
  • Bear Naked Peak Flax Oats and Honey with Blueberries.

[edit] 100% Pure & Natural Cereals

Made with whole grain flakes, fruits, nuts and seeds, and granola clusters. Flavors include:

  • Cranberry Raisin: includes wheat and rice flakes, raisins, sunflower seeds, cranberries, pepitas and more
  • Banana Nut: made with whole grain and wheat flakes, banana chips, rolled oats, oat clusters dried apples and walnuts.

[edit] 100% Pure & Natural Grain-ola Bars

Made from all natural granola, fruits, nuts and seeds. Flavors include:

  • Fruit & Nut: replicates Bear Naked All-Natural Granola flavor with a blend of raisins, cranberries and hearty pecans and almonds
  • Chocolaty Cherry: featuring cherries, pecans, almonds and chocolate
  • Tropical: featuring mango, papaya, coconut and pineapple.

[edit] 100% Pure & Natural Soft-Baked Granola Cookies

Made with natural granola, fruits, and nuts. Flavors include:

  • Fruit & Nut: natural granola, cranberries, raisins, almonds and walnuts
  • Double Chocolate: made from naturally rich chocolate and cocoa.

[edit] 100% Pure & Natural Trail Mix

Made from natural granola, fruits, nuts and seeds. Flavors include:

  • Apple Pecan Flax: granola clusters, raisins, roasted sunflower seeds, pecans, pepitas, apple slices,

and flax seeds

  • Chocolate Cherry: signature granola clusters, cranberries, cherries, cocoa almonds, raisins and chocolate chips
  • Cranberry Protein: real dried cranberries, raisins, walnuts, almonds and granola clusters.

[edit] Corporate Citizenship

Team Bear Naked is the group of 110 runners and triathletes that act as ambassadors through their achievements and in their local communities. Team Bear Naked members are represented in Los Angeles, San Diego, San Francisco, Seattle, Denver, Chicago, Boston, Baltimore/D.C., New York, Miami and Portland, Ore. Potential athletes for the annual team selection are required to have at least 4 events within the year in order to be eligible. Team members assist in managing events such as breakfast or training clubs in order to further promote the brand.[5]

Bear Naked also partners with TerraCycle through the Bear Naked Brigade, a program that encourages participants to save used bags that are repurposed into eco-friendly products such as shower curtains, umbrellas, and other "upcycled" accessories sold at major retailers. Bear Naked and TerraCycle donate two cents per bag collected to a charity or school of the brigade's choice.[6]

[edit] Corporate Growth

Outbursts from critics came when Bear Naked Inc.'s original owners sold the company to Kellogg in 2007. Founders Kelly and Brandan argued that Bear Naked's accelerated growth left them without the capacity to produce to meet the full demand for the product and felt that Kellogg would be the best at taking the brand mainstream. Also, with the brand under the management of Kellogg, more people could have access to Bear Naked. The sale occurred in November 2007 when Bear Naked was purchased by Kashi, a subsidiary of Kellogg. This sale allowed Bear Naked to continue to grow in response to rising consumer demand, while still operating independently.

"Bear Naked maintains its original spirit and passion for great-tasting, nutritious food that supports active lifestyles," Ryan Therriault, a senior brand manager for marketing and innovation at Bear Naked, who was with the company before it was purchased, said in a statement.[7]

[edit] See also

[edit] Press Releases

[edit] 2010

  1. BEAR NAKED INTRODUCES TWO NEW ALL NATURAL GRANOLAS
  2. BEAR NAKED ENCOURAGES CONSUMERS TO “EAT NATURAL, PLAY NATURALLY” WITH ADVENTURE SWEEPSTAKES
  3. VOLUNTEERS INVITED TO SECOND ANNUAL BEAR NAKED TRAIL DAY CLEANUP IN VAIL

[edit] 2009

  1. BEAR NAKED INTRODUCES ALL NATURAL GRANOLA BARS
  2. BEAR NAKED LAUNCHES ITS FIRST READY-TO-EAT CEREAL
  3. BEAR NAKED TO HOST TRAIL DAY AT 2009 TEVA MOUNTAIN GAMES

[edit] 2008

  1. BEAR NAKED TAKES ITS TRIPLE CROWN CHALLENGE TO VAIL, COLO.
  2. BEAR NAKED ANNOUNCES HYBRID PROMOTION AND SWEEPSTAKES

[edit] 2007

  1. BEAR NAKED INTRODUCES TWO SNACKING FAVORITES: HEAVENLY CHOCOLATE & PEANUT BUTTER
  2. Get Bear Naked. Help Protect A Trail
  3. CANADIANS ARE GETTING BEAR NAKED!
  4. DO YOU SNACK BEAR NAKED?
  5. BEAR NAKED REINVENTS GRANOLA – AGAIN!

[edit] References

  1. ^ "Kellogg Company". Google Finance. http://finance.google.com/finance?q=NYSE:K. Retrieved 2008-08-04. 
  2. ^ Harris, Jessica (February 5, 2008). "CNN-Bare Naked". http://money.cnn.com/2008/02/05/smbusiness/bear_naked.fsb/index2.htm. Retrieved April 26, 2010. 
  3. ^ "MediaPost-Bear Naked". http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=53267. 
  4. ^ [1]
  5. ^ "Team Bear Naked". http://bearnaked.com/teambearnaked/. 
  6. ^ http://www.terracycle.net/brigades/9-Bear-Naked-Brigade
  7. ^ Mills, Steve (August 19, 2009). "Organic foods: Big companies swoop in to capitalize on lucrative market". Chicago Tribune. http://www.chicagotribune.com/business/chi-corporate_organicaug19,0,7190935.story. 
  1. http://money.cnn.com/2008/02/05/smbusiness/bear_naked.fsb/index2.htm
  2. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=53267
  3. http://www.bearnaked.com/estore/fitgranola/
  4. http://www.fitsugar.com/1722226
  5. http://www.bearnaked.com/teambearnaked/
  6. http://www.terracycle.net/brigades/9-Bear-Naked-Brigade

[edit] External links
Cereals
Cookies and
crackers
Divisions and
brands
Other
Special K2O Protein Water · Pop-Tarts · Pringles (Summer 2012) · Worthington · Yogos Rollers
Discontinued
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