Beauty with a Purpose

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Beauty with a Purpose
BWP logo stacked.jpg
Founded 1972
Founder Julia Morley
Registration no. 1142826 (England and Wales)
Focus Children
Area served
Key people
Julia Morley, Miss World Contestants
Slogan Helping Children Worldwide

Beauty with a Purpose is registered charity and a non-profit organisation associated with Miss World. It raises money and participates in humanitarian projects across the world.


Beauty with a Purpose was created by Julia Morley in 1972. Hundreds of millions of pounds have been raised[citation needed] and donated to local and international organisations in aid of disadvantaged children the world over.[1][2][3][4][citation needed]

Variety, the Children’s Charity, for example, has been closely associated with Beauty with a Purpose for many years. When Simon Cowell was honoured with the 2010 Humanitarian Award at the Variety World Conference in Hollywood, he remarked that it was Julia Morley who should be collecting the award in his place, for her work as a humanitarian through Beauty with a Purpose.[5]

Other causes to have benefitted from Beauty with a Purpose include the funding for Cleft Palate Teams in South America, Sri Lanka and Russia, three fundraising tours to support abandoned and neglected children in Vietnam, long term support for both Operation Hunger and the Nelson Mandela Foundation in Africa, and teaming up with Jackie Chan and the Chinese Red Cross in bringing financial aid to those most seriously affected by the Asian tsunami.

During the Miss World 2011 Final in London, Nelson Mandela presented Beauty with a Purpose with a message which was read out by his grandson, Chief Mandela:

‘It is indeed a proud moment for me to stand in front of you today to deliver a message of support from my grandfather Nelson Dalibhunga Mandela, former president of South Africa. Throughout his life, Nelson Mandela has supported humanitarian actions aimed at serving marginalised individuals and communities of our world. Nelson Mandela therefore salutes the Beauty with a Purpose programme which helps children worldwide and which also mobilises young people to be involved in their own country with a useful purpose to assist disadvantaged children. Nelson Mandela would like to extend a congratulatory message to the Beauty with a Purpose programme as you celebrate your 40th birthday and wishes that you grow from strength to strength as you continue with your work of empowering young people to be of service to their communities.[6]

The Miss World contestants (with the help of their Miss World National Organisations) have set up Beauty with a Purpose projects in more than 100 countries.

Francisco Escobar has been declared as the first Ambassador of Beauty with a purpose.

Beauty with a Purpose Challenge[edit]

Beauty with a Purpose, formerly known as Miss World Scholarship, is an event established in 2001 that is celebrated during the activities prior to the Miss World pageant. It awards the contestant with the most relevant and important charity project in her nation. Since 2005 the winner automatically makes the semifinals. Gabrielle Walcott, Miss Trinidad & Tobago World 2008, is the first and only winner to place in the top three.

List of Beauty with a Purpose Challenge Winners[edit]

Year Winner Country Placement at Miss World
2001 Piarella Peralta  Costa Rica No Placement
2002 Nozipho Shabangu  Swaziland No Placement
2003 Denisa Kola  Albania No Placement
2004 Tonoya Anne Toyloy  Jamaica No Placement
2005 Eun Young Oh  Korea Finalist
2006 Lamisi Mbillah  Ghana Semifinalist
2007 Valeska Saab  Ecuador Semifinalist
Kayi Cheung  Hong Kong Semifinalist
2008 Gabrielle Walcott  Trinidad & Tobago 2nd Runner Up
2009 Pooja Chopra  India Semifinalist
2010 Natasha Metto  Kenya Semifinalist
2011 Astrid Ellena  Indonesia Semifinalist
Stephanie Karikari  Ghana No Placement
2012 Vanya Mishra  India Finalist
2013 Ishani Shrestha    Nepal Finalist
2014 Julia Gama  Brazil Semifinalist
Rafieya Husain  Guyana Semifinalist
Koyal Rana  India Semifinalist
Maria Rahajeng  Indonesia Quarterfinalist
Idah Nguma  Kenya Semifinalist


  1. ^ "Miss World charity auction". 26 Oct 2012. Retrieved 14 May 2013. 
  2. ^ "EFI Donates P1M To MWP". 2 Oct 2012. Retrieved 14 May 2013. 
  3. ^ "Miss World charity Soccer Match". 21 Oct 2010. Retrieved 14 May 2013. 
  4. ^ "VANYA GIVES A GOLD STATUE OF PEACOCK FOR CHARITY AUCTION". Times Of India. 15 Aug 2012. Retrieved 14 May 2013. 
  5. ^ Simon Cowell Accepts His Humanitarian Award. Miss World. Retrieved 4 January 2013. 
  6. ^ "Chief Mandela Message to Miss world 2011". First Post. Retrieved 4 January 2013. 

External links[edit]