Bee Cheng Hiang

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Bee Cheng Hiang (Chinese: 美珍香; pinyin: Měizhēnxiāng; Pe̍h-ōe-jī: Bí-chiⁿ-hiuⁿ) is a company that produces Asian-style foodstuffs, especially that of Singaporean cuisine. Starting as a market stall in 1933 in Singapore, the company has expanded its operations to countries such as Malaysia, Hong Kong, Indonesia, Taiwan, South Korea, Philippines and China.[1]

Its most well known product is bakkwa[2]—smoked and roasted strips of pork with a consistency similar to jerky. Bee Cheng Hiang introduced Gourmet Bakkwa in 2003 which is bacon-like slices of bakkwa and in 2005 the Chilli Gourmet Bakkwa. The company and its core product has since evolved with the times and expanded its offerings to include prawn rolls, crispy pork floss, cuttlefish, mini ez, to name a few. Bee Cheng Hiang has more than 260 retail outlets located across 9 countries, namely, Singapore, Malaysia, China, Hong Kong, Macau, Taiwan, Indonesia, South Korea and the Philippines.

See also:[edit]


  1. ^ Chwee Huat Tan (2001). Financing for entrepreneurs and businesses. NUS Press. p. 102. ISBN 978-9971-69-248-3. 
  2. ^ "Going online for sweet meat". The Star (Malaysia). 16 February 2007. Retrieved 3 March 2011. 

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