Beeman originally marketed the gum, which is made of pepsin powder and chicle, as an aid to digestion. It became a part of the American Chicle Company in 1898, and continued on after the purchase of American Chicle by Warner-Lambert in 1962. Production ceased in 1978 due to lagging sales. In 1985, as part of a nostalgia campaign, it was brought back to the market along with Clove and Black Jack chewing gums.
The original wrapper had a pig logo, but was later replaced with a logo featuring the Beeman's name in scroll and a picture of Dr. Beeman. The current wrapper design has a white and red background with white and black lettering. Beemans is sporadically produced by Cadbury Adams as a nostalgia gum, along with the other historic gums Clove and Black Jack. Since then, because of regular demand, all three brands have been introduced with huge popularity.
The gum was prominently featured in the movies The Right Stuff, Hot Shots!, and The Rocketeer. Most recently appeared in the film Indiana Jones and the Kingdom of the Crystal Skull, used for character Mutt Williams (Shia Labeouf) in Indy home scene. The gum also makes an appearance in the first teaser of Disney's Tomorrowland. While it has been considered the "lucky" gum of pilots, Beemans in fact became popular with aviators due to the antacid qualities of pepsin, useful due to the agitation of stomach acid in flight. This, combined with the ear-pressure equalizing characteristics of chewing any type of gum, made Beemans a common sight in cockpits. The sporadic availability has led some aviators to buy it by the carton whenever possible.
Beemans Chewing Gum no longer contains any pepsin.
|This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it.|