Beer School
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| Beer School: Bottling Success At The Brooklyn Brewery | |
|---|---|
| Author | Steve Hindy and Tom Potter |
| Language | English |
| Genre(s) | Business |
| Publisher | John Wiley & Sons |
| Publication date | 2005 |
| Pages | 304 |
| ISBN | 978-0-471-73512-0 |
| OCLC Number | 60028961 |
| Dewey Decimal | 338.7/66342/0974723 22 |
| LC Classification | HD9397.U54 B744 2005 |
Beer School: Bottling Success At The Brooklyn Brewery is a book on entrepreneurship. It was released in September 2005 in Hardcover and later in February 2007 as a Paperback.
[edit] Overview
This book is a business narrative written by the co-founders of the Brooklyn Brewery, Steve Hindy and Tom Potter. Steve Hindy was a former Middle East correspondent for the Associated Press, when he met Tom Potter, an assistant vice president at Chemical Bank. Having both graduated from Cornell and Yale respectively, Hindy and Potter bonded over Hindy’s hobby of homebrewing beer and decided to create the Brooklyn Brewery in 1987.[1]
This book discusses business as much as it does beer and the brewing process. Hindy and Potter present their personal take on how to be a successful entrepreneur having survived over two decades in the competitive American beer market, touching on topics like:
- Creating the first business plan
- Getting financing and/or recruiting investors
- Using guerilla marketing, publicity, and community involvement to attract attention
- Keeping employees educated and motivated
- Partnering on events and networking for opportunities
- Managing people, finances, expectations, and growth
Hindy is currently still on as President[2] of The Brooklyn Brewery, whereas Tom Potter retired his CEO position of the company in 2004.
Michael R. Bloomberg, the mayor of New York City, wrote the foreword to the book.
