Beer School
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| Beer School: Bottling Success At The Brooklyn Brewery | |
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| Author(s) | Steve Hindy and Tom Potter |
| Language | English |
| Genre(s) | Business |
| Publisher | John Wiley & Sons |
| Publication date | 2005 |
| Pages | 304 |
| ISBN | ISBN 978-471-073512-0 |
Beer School: Bottling Success At The Brooklyn Brewery is a book about entrepreneurship and beer brewing. It was published in September 2005 in Hardcover and later released in February 2007 as a Paperback.[1]
This book is a business narrative written by the co-founders of the Brooklyn Brewery, Steve Hindy and Tom Potter.
[edit] Overview
Steve Hindy was a former Middle East correspondent for the Associated Press, when he met Tom Potter, an assistant vice president at Chemical Bank. Having both graduated from Cornell and Yale respectively, Hindy and Potter bonded over Hindy’s hobby of homebrewing beer and decided to start the Brooklyn Brewery in 1987.
The book covers topics such as:
- Choosing partners
- Building teams
- Creating business plans
- Raising money
- Mission statements
- Motivating employees
- Guerilla marketing and publicity
- Networking
- Hiring and firing
- Cashing out
- Determining if you're entrepreneurial material
Each chapter is written around a theme in the brewery's history and alternates between the perspective of Hindy and Potter.
Hindy is currently still President[2] of Brooklyn Brewery, while Tom Potter retired his CEO position of the company in 2004.
Michael R. Bloomberg, the former mayor of New York City, wrote the forward to the book.
