Beer in the United States
Beer in the United States is manufactured by more than 2,500 breweries, which range in size from industry giants to brew pubs and microbreweries. The United States produced 196 million barrels of beer in 2012, and consumes roughly 28 US gallons (110 L) of beer per capita annually. In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China.
Although beer was a part of colonial life in the United States, the passing of Prohibition in the early twentieth century forced nearly all American breweries to close. After the repeal of Prohibition, the industry consolidated into a small number of large-scale breweries. Many of the big breweries that returned to producing beer after prohibition, today largely owned by international conglomerates like Anheuser-Busch InBev or SABMiller, still retain their dominance of the market in the 21st century. However, the majority of the new breweries that have opened in the U.S. over the past three decades have been small breweries and brewpubs, which are often termed "craft breweries" to differentiate them from the larger and older breweries.
The most common style of beer produced by the big breweries is American lager, a form of pale lager; small breweries, most of which were founded since the 1980s, produce a range of styles. Beer styles indigenous in the United States include amber ale, cream ale, and California common. More recent craft styles include American pale ale, American IPA, Black IPA, and the American "Double" or "Imperial" IPA.
Native American tribes brewed beer in the lands of the United States prior to European arrival. One recipe was composed of maize, birch sap and water. The earliest record of brewing by non-native peoples dates from 1587, and the first commercial brewery opened in the United States was the Dutch West India Company of Lower Manhattan in 1632.
The brewing traditions of England and the Netherlands (as brought to New York) ensured that colonial drinking would be dominated by beer rather than wine. Until the middle of the nineteenth century, British-style ales dominated American brewing. This changed when the lager styles, brought by German immigrants, turned out to be more profitable for large-scale manufacturing and shipping. Lager was also preferred due to its longevity, while local ales of the time quickly turned sour and were a perceived risk to drink.
The lager brewed by these companies was originally based on several different styles of central Europe, but the Pilsener style, using mild Czech hops, pale, lightly roasted six-row barley and often adjuncts such as rice and corn, gradually won out.
Steam beer, the first style of beer to originate in the United States, evolved in the San Francisco area during the nineteenth century. After prohibition ended, the Anchor Brewing Company was the sole producer of steam beer. The company was near closure in 1965, whereupon Fritz Maytag, great-grandson of the Maytag Corporation founder, rescued the brewery and with it the steam beer style. Anchor has since trademarked the term "Steam Beer" and all subsequent renditions of the style are now termed California common.
D.G. Yuengling & Son, commonly called Yuengling (pronounced "ying-ling"), is the oldest operating brewing company in the United States, having been established in 1829 by David Yuengling, and is one of the largest breweries by volume in the country. Headquartered in Pottsville, Pennsylvania, it is currently the largest American-owned brewery.
One of the earliest large-scale brewers was Best Brewing, a Milwaukee brewery built by German immigrant Phillip Best in the 1840s. It began shipping its beer to Chicago and St. Louis the following decade, first by ferry and eventually by rail, establishing an early trans-market beer brand in the United States. Other successful breweries of the era begun by German immigrants in Milwaukee included the Valentin Blatz Brewing Company, Joseph Schlitz Brewing Company, and the Miller Brewing Company, owned Frederick Miller, who took on the brewery which had originally been owned by Phillip Best's brother, Carl.
In St. Louis, a prosperous German soap maker, Eberhard Anheuser, purchased a struggling brewery in 1860. His daughter married a brewery supplier, Adolphus Busch, who took over the company after his father-in-law's death, and renamed it Anheuser-Busch. Busch soon toured Europe, discovering the success of Bohemian lager, and introduced Budweiser beer (named after a beer brewed in the town of Budweis in Bohemia) in 1876. Anheuser-Busch, and its Budweiser beer, would go on to be the largest brewery and beer brand in the world. The company innovated the use of refrigeration in rail cars to transport its beers, which helped make bottled Budweiser the first national beer brand in the United States.
On January 16, 1919, the Eighteenth Amendment to the United States Constitution was enacted into law, creating the Prohibition era, wherein the production, sale and transportation of alcoholic beverages was made illegal. All legal American brewing came to a halt when prohibition was imposed, though the earlier temperance movement had already reduced the number of breweries significantly. Only a few breweries, mainly the largest, were able to stay in business by manufacturing near beer, malt syrup, or other non-alcohol grain products, in addition to soft drinks such as colas and root beers. Production and shipping of alcohol was largely confined to illegal operations that could deliver compact distilled beverages — smuggled rum and domestic moonshine — more efficiently and reliably than bulkier products such as beer.
American prohibition was repealed by degrees. First, the Volstead Act defining "intoxicating liquors", was amended in April 1933 by the Cullen-Harrison Act to provide that beer with a strength of up to 3.2% alcohol was not "intoxicating", and thus not prohibited  (The "3.2 %" referred to is a measurement by weight and would be roughly equivalent to 4% if measured by volume, as is now common). Within 24 hours of legalization, as much as 1.5 million barrels of 3.2% ABW beer was sold, causing some to predict a "beer famine". Soon thereafter, in December of the same year, the Twenty-first Amendment to the United States Constitution repealed prohibition in general, but left the production of alcoholic beverages heavily regulated by federal, state, and local authorities. Included in these regulations was the imposition of a three-tier distribution system, in which a manufacturer of alcoholic beverages must go through a wholesale distributor to sell its product, rather than selling to retailers directly.
Although the Twenty-first Amendment allowed brewers to legally resume practicing their craft, many "dry" counties remained and many states failed to ratify altogether, which slowed the resurgence of the brewing industry. In addition, the many prohibitionists of the temperance movement were still quite vocal and were able to retain a large following despite the repealing of the eighteenth amendment. Before the American beer industry could attempt to re-establish itself, World War II began. This further inhibited the re-emergence of smaller breweries because much of the grain supply was rationed due to the war, forcing the breweries to use adjuncts such as corn and rice alongside the barley traditionally used in brewing. The prohibitionists saw a tantalizing opportunity to quell the efforts of the remaining breweries, insisting that the commercial brewing of beer squandered manpower, grain, fuel, and cargo space that should have gone towards the war effort overseas. Brewers responded to these accusations by extolling the benefits that brewer's yeast have on human health, namely their high vitamin B content. It was argued that the increase in thiamine in the diets of the soldiers and factory workers would improve performance on the battlefield as well as in the factory and that this increase sufficiently justified the need for beer. The American government decided that the benefits of the vitamin B in brewer's yeast, alongside the taxes coming in from beer sales, were enough to justify a request for fifteen percent of beer production for servicemen.
Although America’s breweries had the backing of their government, they still needed to capture the hearts and the wallets of the American people. In order to accomplish this, the major breweries banded together and launched the “Morale is a Lot of Little Things” advertising campaign. The campaign can be well summarized from the following 1942 magazine advertisement:
“If you’re a man, it’s a shine on your shoes ... the sweet feel of a fly rod in your hand ... If you’re a woman, it’s a tricky new hair-do maybe ... or a change of lipstick. Morale is a lot of little things like that. People can take the big bad things ... the bitter news, the bombings even ... if only a few of the little, familiar, comforting good things are left.”
From the time America entered the war in 1941 until it ended in 1945, the overall production of beer increased by over 40% despite the small number of active breweries. This wartime growth allowed the large breweries such as Anheuser-Busch to dominate the American market for over fifty years. During this period they produced beers more noted for their uniformity than for any particular flavor. Beers such as those made by Anheuser-Busch and Coors Brewing Company followed a restricted pilsner style, with large-scale industrial processes and the use of low-cost ingredients like corn or ingredients such as rice that provided starch for alcohol production while contributing minimal flavor to the finished product. The dominance of the so-called "macrobrew" led to an international stereotype of "American beer" as poor in quality and flavor.
Emergence of craft beer
By the 1970s, consolidation and dominance by the country's major brewers led to the fewest number of breweries in the country's modern history. Despite this, the period also saw the beginnings of the country's current craft beer movement. In 1976, optical engineer and homebrewer Jack McAuliffe founded New Albion Brewing Company in Sonoma County, California, becoming the nation's first microbrewery since Prohibition. Influenced by Fritz Maytag's Anchor Brewery and an earlier military stationing in Scotland, McAuliffe's brewery offered bottle-conditioned porter, stout, and pale ale to a public more accustomed to lightly-flavored lagers. Despite only staying in business for seven years, New Albion ignited an interest in craft beer and set a precedent for a generation of craft brewers, including Ken Grossman and the owners of Mendocino Brewing Company, the nation's first brewpub.
On October 14, 1978, President Jimmy Carter signed H.R. 1337 into law, which legalized the home production of a small amount of beer or wine for personal consumption. Since then, the United States has witnessed a resurgence of brewing culture and the widespread proliferation of small breweries. By March 1986, five brewpubs had opened in the United States. The total number of breweries rose from 42 in 1978 to over 2,750 in 2012, reaching or exceeding the number of breweries estimated to exist during the colonial period. Virtually all of this growth is attributable to small, independent breweries. Today, the U.S. craft beer industry employs over 100,000 individuals brewing eleven million barrels of beer per year, generating roughly $12 billion in retail sales.
While the rise of craft beer in the United States has not been defined by any single geographic area, regions of the country associated with a strong craft brewing culture include the Midwest, Mountain West, and the Pacific Northwest, where the majority of American hop varietals are grown. Portland, Oregon is currently home to 53 breweries, more than any other city in the world. Vermont, Montana, Oregon, Alaska, and Colorado have the highest number of breweries per million inhabitants in the nation. California, Pennsylvania, Colorado, Ohio and Oregon have the highest total craft output, respectively. Until recently, legal restrictions have prevented craft breweries from flourishing in the South, such as limitations on the alcohol content of beer and the questionable legal status of homebrewing in many Southern states. In recent years, however, Mississippi has raised the limit on the alcohol content of beer from 5% to 10% ABV and has fully legalized homebrewing.
According to the Brewers Association, a trade group of relatively small brewers, the five largest craft breweries in order of sales volume are: Boston Beer Co. of Boston, Massachusetts (which produces Samuel Adams beers), Sierra Nevada Brewing Company of Chico, California, New Belgium Brewing Company of Ft. Collins, Colorado, The Gambrinus Company of San Antonio, Texas (which owns the Shiner, Texas-based Spoetzl Brewery and produces Shiner Beer), and Deschutes Brewery of Bend, Oregon.
The relative success of the commercial craft brewing industry has led some beverage giants such as AB Inbev to invest in smaller breweries such as Widmer Brothers and Goose Island, and to develop more complex beers of their own. Despite growth of the craft and microbrewing industry, however, craft beer still only accounts for 6.5% of total beer sales in the United States, although that number is expected to rise in coming decades.
Beer is the most popular alcoholic beverage in America and accounts for about 85% of the volume of alcoholic beverages sold in the United States each year. As of 2009, the top three beer companies in the US were Anheuser-Busch, MillerCoors, and Pabst Brewing Company. The top beer brands by market share were Bud Light (28.3%), Budweiser (11.9%) and Coors Light (9.9%). Corona Extra is the #1 imported beer, followed by Heineken. 2009 figures show an overall decline in beer consumption from previous years, with only craft beer sales rising at a rate of 7–10%. Overall U.S. beer consumption was calculated at 205.8 million barrels. Light beer constitutes a 52.8% share of US beer sales.
Nearly eighty percent of convenience stores sell beer, about 93 percent of which is sold cold. The U.S. convenience store industry sells more than 2 billion US gallons (7,600,000 m3) of beer a year; roughly one-third of all the beer purchased in the United States. Of the twenty percent of convenience stores that do not sell beer, the majority of those are in Pennsylvania—the nation's sixth-largest state by population—due to limitations on alcohol sales in the state, which make it illegal to sell in convenience stores and restrict sales inside supermarkets. Although legislation is currently pending in the Pennsylvania General Assembly to legalize alcohol sales in convenience stores as well as to loosen restrictions on supermarkets, Pennsylvania is the only state where beer sales are illegal in convenience stores.
In 2007, U.S. consumption was 6.7 billion US gallons (25,000,000 m3). Beer sales in the premium market are increasing, while sales in the standard and economy section are decreasing. The major beer producers merged to strengthen their position – Anheuser-Busch merged with InBev to form Anheuser–Busch InBev, and Molson Coors merged with Miller Brewing to form MillerCoors. Despite legal challenges, the country's three-tiered distribution system remains in place.
Beer styles indigenous to the United States include California common beer or "steam beer", amber ale, blonde ale and cream ale. American craft beers frequently employ American hop varietals such as Cascade, Citra, Simcoe, Willamette, or Warrior. These hops, developed by private growers and universities since the 1970s, contribute to the distinctive flavor of American Pale Ale and American India Pale Ale. American IPAs can deviate considerably from the traditional English style and are often robustly bitter, resinous, or fruity. The American "double" or "imperial" IPA, a popular style credited to Russian River Brewing Company brewmaster Vinny Cilurzo, can be extremely hoppy and strong, ranging from 7-14% ABV with bitterness ratings routinely topping 90 IBUs. Similarly, American stout beer, inspired by Russian Imperial Stout, may be hoppy and high in ABV, such as Deschutes Abyss or Goose Island's Bourbon County Stout, which is fermented to 15% ABV and conditioned in bourbon barrels. An emerging style associated with the Pacific Northwest is Cascadian Dark Ale, alternatively known as Black IPA, a heavily hopped beer with dark, roasted malts. Other adapted styles with distinct American variations include Irish red ale, brown ale, Scotch ale, wheat beer, rye beer and barleywine.
Belgian beer styles have also been adapted by American breweries, including saison, dubbel, tripel, and Belgian strong ale. The lighter of these (saison, golden strong ale and tripel) beers have soft malt flavors and mild to strong "spicy" characteristics that come from yeast or the addition of spices. The darker of these beers (dubbel and dark strong ale) may have flavors of dried fruit that derives from the malts, yeast and sugar used to make them. All of these beers are high in carbonation and low in hop character. Witbier, a style nearly extinct until reintroduced by Belgian brewer Pierre Celis in the 1960s, is one of the top-selling craft beer styles in the United States. Brewery Ommegang, Jolly Pumpkin, and The Bruery are other examples of breweries that produce Belgian-inspired beers.
The best selling style of beer made in the U.S. is still pale lager, which is made by most large-scale brewers, including Anheuser-Busch InBev and MillerCoors. These large-scale or, "macro", companies also brew popular styles which descend from the pale lager. Light beer, which was introduced on a large scale by Miller Brewing Company in the early 1970s, is a beer made with reduced alcohol and carbohydrate content, and has grown to eclipse many of the original pale lager brands in sales. Bud Light, brewed by Anheuser-Busch InBev, is the top-selling beer in the United States. Ice beer is an example which has been partially freeze-distilled with the intention of concentrating flavor and alcohol. The technique is based on that used to make Eisbock, but the two styles share no stylistic similarities (apart from both being lagers) otherwise. Dry beer, a Japanese style based on pale lager, is also brewed by some American companies. In dry beer, the yeast is encouraged to consume more fermentables, resulting in a crisper finish and an unusually subtle hop flavor.
Malt liquor is a high-ABV pale lager. It has often incited controversy due to its alcohol content, larger-sized containers, low prices, and advertising frequently targeting inner-city neighborhoods.
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