The "Believe" music video was directed by Christopher Sims. It features a man who has left his girlfriend in order to find himself. However, she soon leaves as well, presumably to find him. The man travels through the Midwest and ends up somewhere in the West Coast . Aaron Lewis is the only member of the band in the video. Lewis is seen walking down the beach that the man ends up finding.
The song was used in a video highlighting the 2008 College Football Season on ESPN and in the 2008 WWE Tribute to the Troops special.