The music video, directed by Dom and Nic, contains scenes filmed at the now defunct MG RoverLongbridge plant now owned by SAIC . It starts out with a man watching women in an exercise video dance on a window TV in a store, possibly spoofing the then-recent video for Eric Prydz's single "Call On Me". The man turns out to be a paranoid factory worker terrified of the automated assembly robot he operates, possibly under the influence of hallucinogenic drugs or possibly painkillers, as he has a cast on his left arm. He imagines the machines watching and threatening him, seeing them outside the factory, chasing him before disappearing. Finally, even after quitting his job, the man is pursued to the top of the building by one of the arms, where it lunges at him before disappearing. He runs onto the street, and sees multiple machines lumbering toward him, and his view of the world disintegrates into a mess of geometric shapes and colours. He collapses, laughing hysterically as robots disappear once again.