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Belvedere (vodka)

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Belvedere
Belvedere Vodka Bottle.jpg
Type Vodka
Manufacturer Polmos Żyrardów
Country of origin Poland
Introduced 1993
Alcohol by volume 40%
Proof 80
Related products List of vodkas

Belvedere is a brand of Polish rye vodka produced and distributed by LVMH.[1] It is named after Belweder, the Polish presidential palace, whose illustration appears on its bottles. It is produced exclusively in Poland in the town of Żyrardów and has worldwide distribution.[2] The brand was launched in the United States in 1996 as a "luxury" liquor and is marketed as the world's first 'super premium vodka.'[3]

History

Production began in 1993 at the facility located at Polmos Zyrardów, Poland. The facility was constructed in 1910 and was originally known as the 'Distillery and Rectification of Spirit and Vodka’. In 2001, the factory in Poland was privatized with Millennium LLC being the main shareholder. In 2002 40% of Millennium was acquired by the luxury group LVMH[4] and in April 2005 this stake was raised to 100%.[5]

Flavors

Flavors (or "Macerations")

Belvedere Vodka also produces a line of flavored vodka, which it describes as Macerations. These flavors are not charcoal filtered, and are filtered through cellulose particle filters prior to bottling. This is done with the intention of ensuring essential oils that carry fruit flavors and give mouth feel are retained. The Belvedere Maceration product line includes: Mango Passion, Lemon Tea, Bloody Mary, Pink Grapefruit, Black Raspberry, Orange, and Citrus.[6]

Criticism

On March 23, 2012, Belvedere Vodka's Twitter and Facebook pages posted a branded image that was attacked for seemingly making light of rape. The image featured a man playfully restraining a woman who appeared to be trying to flee, and the slogan, "Unlike Some People, Belvedere Always Goes Down Smoothly."[7] The image was published on the social media sites for roughly 45 minutes before being pulled. Belvedere's President, Charles Gibb, issued a formal apology for the incident.[8] The ad used a still image from an unrelated video staring Alicyn Packard. Packard did not give permission, and filed a lawsuit against LVMH for violating her publicity rights as an actor.[9][10]

In an analysis mandated by Swiss TV RTS in May 2014, the Eurofins Scientific group of laboratories revealed the presence of sugar cane or corn while Belvedere's labeling mentions rye alcohol only.[11]

References

External links