A benefit concert or charity concert is a concert, show or gala featuring musicians, comedians, or other performers that is held for a charitable purpose, often directed at a specific and immediate humanitarian crisis. Benefit concerts can have both subjective and concrete objectives. Subjective objectives include raising awareness about an issue such as misery in Africa (see Live 8) and uplifting a nation after a disaster (see America: A Tribute to Heroes). Concrete objectives include raising funds (Live Aid) and influencing legislation (Live 8; Farm Aid). The popularization of benefit concerts started after the Concert For Bangladesh, organized by George Harrison in 1971. However, the format in which most concerts are done nowadays was only created after the occurrence of Bob Geldof’s Live Aid (CBC). The two largest benefit concerts of all time, in size, were the Live 8 and the Live Earth, both with billions of spectators. Scholars theorize that the observed increase on concert size since the Live Aid is happening because organizers strive to make their events as big as the tragedy at hand, thus hoping to gain legitimization that way.
Benefit concerts are a major example of celebrity charity for they involve popular musicians; actors and actresses; and other kinds of entertainment figures volunteering to a greater cause. The efficiency of celebrity charity is explained by the theory of Catalytic Philanthropy designed by Paul Schervish. His thesis explains that it is more beneficial to a cause that celebrities do not contribute by only donating their money, but by participating in event like benefit concerts. That way stars can inspire hundreds of thousands of others to give.
The presence of celebrities can motivate criticisms, but the benefits that come from it outweigh the critiques. Some argue that pop stars only take part in charity in order improve their public image. Although that is arguably one of celebrities’ possible objectives, their participation is essential to the success of the event. Celebrities not only promote catalytic philanthropy, they are also capable of producing an effect called Gedolfism, “the mobilization of pop stars and their fans behind a cause”. Therefore, because of their visibility, celebrities are used by organizers as a mean to gain support to the cause in hand.
Furthermore, the success of benefit concerts is tightly related to the quality of entertainment offered by them. In order to gain space and legitimation on the media, benefit concerts have to have a large audience, the kind of large crowd that is attracted by the world’s most famous music stars. Bob Geldof himself responded to criticisms about the lack of African artists on the Live 8 by stating that, although those musicians produce great works, they do not sell many albums and for the sake of reaching out to as many people as possible his concert needed to include only popular artists.
Finally the quality of entertainment is key to the creation of a Public Sphere where discussions about the concert’s cause can occur. The better the entertainment the most people will watch the concert and thus the more people will become aware of the cause. Furthermore, the music played in the concerts can lead spectators to interconnect and become more likely to act towards the cause. According to a theory by (Jane Bennett), when people sing in the presence of other people, and that happens in benefit concerts, they become connected to each other and are more likely to work together towards a goal.
Critics also say that benefit concerts are just a way for the rich West to forgive itself by helping the poor and distressed. These critiques argue that concerts like the Live Aid “rob Africans of agency, reinforces Western ethnocentrism and racisms and see famine as a natural disaster rather than as a political issue”.
Benefit concerts are an effective form of gaining support and raising funds for a cause because of the large media coverage that they usually receive. In addition to the results they generate themselves, benefit concerts also generate a kind of cascading effect. That is, larger benefit concert motivate smaller concerts and other kinds of charity initiatives.
As media events
Large-scale benefit concerts attract millions of viewers and are usually broadcast internationally. As powerful means of mass communication, they can be highly effective at raising funds and awareness for humanitarian causes. Media scholars Dayan and Katz classify benefit concerts as “media events”: shared experiences that unite viewers with one another and their societies. In fact, in their book Media Events: The Live Broadcasting of History, the authors suggest that the song synonymous with the Live Aid benefit concert, “We Are the World,” might as well be the theme song for media events, as it nicely encompasses the tone of such occasions: “these ceremonies (media events) are so all-encompassing that there is nobody left to serve-as out-group”.
Dayan and Katz define media events as shared experiences that unite viewers and call their attention to a particular cause or occasion. They argue that media events interrupt the flow people’s daily lives, and that such events create a rise of interpersonal communication or “fellow feeling”. Furthermore, they propose that media events transform the ordinary role of the viewer into something more interactive where they adhere to the script of the event. All these principles of media events are true of benefit concerts. Benefit concerts interrupt the routine of people’s lives because they occur (in most cases) for only for one night or for one week-end. Furthermore, they are broadcast as television spectacles that interrupt the regular scheduled programming on a given television network. Often, this kind of announced interruption will have television viewers discussing the event with others beforehand, generating a kind of excitement or “buzz” around the event. Moreover, benefit concerts encourage audiences to adhere to their script, such as by phoning in donations or signing an online pledge.
As media events, benefit concerts are widely broadcast and seen by millions of people. (The Live Aid charity concert in 1985, for example, was seen by an estimated 1.5 billion viewers world-wide.) However, this mass dissemination is only one of the factors that contribute to the success of benefit concerts. The people who send the message for collective action are essential to a benefit concert’s effectiveness.
Dayan and Katz suggest that media events are an expression of a “neo-romantic desire for heroic action”, meaning that media events produce leaders who inspire collective action with belief in the “power of the people” to change the world. Benefit concerts, therefore, have the potential to raise enormous sums of money for a cause because of the para-social interaction that occurs between the performing celebrities (the leaders) and the spectating fans (the people).
Dan Laughey describes para-social interaction as “the apparent familiarity between media personalities and audiences”. Seeing one’s favourite celebrity support a cause can influence a fan to support the same cause; not because the cause significant to the fan, but because it appears to be significant to her or his favourite artist. In order to feel connected to their preferred celebrity, fans are likely to participate in the activities that their favourite artist considers important. For example, if a benefit concert starred unknown musicians performing songs for unknown people in Africa, the incentive for viewers to donate would be minimal. Bob Geldof, the founder of Live Aid, is aware of the need of familiarity and para-social interaction on behalf of the viewer. When criticised for not inviting enough African performers to play at Live Aid, (of which the main purpose was famine relief for Africa), Geldof commented that only popular musicians were invited to play at the show because unfamiliar artists would cause viewers to lose interest and “switch off”. In seeing the familiar face of their beloved artist on stage endorsing a cause, fans feel more compelled to support the cause in order to please their idol. This shows the influence that celebrity personae and para-social interaction can have in determining the level of success of a benefit concert. The more famous and well-liked faces there are on stage, the more money the event is likely to generate.
Criticisms against benefit concerts go further than just criticizing the intentions of the celebrities involved. Some argue that benefit concerts are a wrong response for tragedies because the atmosphere involved on them is hardly one of mourning. Further criticism comes from those who argue that Geldofism turns celebrities into the only legitimate spokespeople for a cause, robbing the NGOs of the possibilities to speak up for a cause.
In chronological order, beginning with the earliest date:
- The Concert for Bangladesh (1971)
- August 1, 1971. The Concert for Bangladesh took place at Madison Square Garden, New York City. Conceived and produced by George Harrison, performers included George Harrison, Ravi Shankar, Bob Dylan, Eric Clapton, Ringo Starr, Billy Preston, Leon Russell.
- A Poke in the Eye (With A Sharp Stick) (1976)
- April 1 – April 3, 1976. Amnesty International staged the first in what became its long-running Secret Policeman's Ball series of events raising funds for - and awareness of - human rights issues. The show titled A Poke in the Eye was staged at Her Majesty's Theatre in London over three consecutive nights. It was primarily a comedy gala starring Monty Python, Peter Cook, Beyond The Fringe and others. Produced by John Cleese and Martin Lewis.
- A Gift of Song: The Music for UNICEF Concert (1979)
- January 9, 1979 - The A Gift of Song: The Music for UNICEF Concert was held at the United Nations General Assembly and broadcast worldwide to raise money for UNICEF and mark the International Year of the Child. Performers included ABBA, Bee Gees, Andy Gibb, Olivia Newton-John, John Denver, Earth, Wind & Fire, Rita Coolidge, Kris Kristofferson, Rod Stewart, Donna Summer. The concert was the idea of impresario Robert Stigwood, the Bee Gees, and David Frost.
- The Secret Policeman's Ball (1979)
- June 27-June 30, 1979 - Amnesty International staged the third of its Secret Policeman's Ball benefits. The show titled The Secret Policeman's Ball was staged in London over four consecutive nights. In addition to the usual comedic performers from Monty Python, producer Martin Lewis secured musical performances from Pete Townshend and Tom Robinson.
- The No Nukes concerts (1979)
- September, 1979 The No Nukes concerts in New York
- The Concerts for Kampuchea (1979)
- December 26-December 29, 1979 - The Concerts for Kampuchea were held at the Hammersmith Odeon, benefitting the citizens of Cambodia who were victims of the tyrannical reign of dictator Pol Pot.
- The Secret Policeman's Other Ball (1981)
- September 9 – September 12, 1981 – Amnesty International staged the fourth of its Secret Policeman's Ball benefits. The show titled The Secret Policeman's Other Ball was staged in London over four consecutive nights. This show expanded on its 1979 predecessor with appearances by multiple rock musicians including Sting, Eric Clapton, Jeff Beck, Phil Collins, Donovan and Bob Geldof.
- Nuclear Disarmament Rally (1982)
- June 12, 1982 - In NYC, 750,000 people marched from the UN to Central Park to protest nuclear weapons — in what was probably the largest single protest in U.S. history. New York City was shut down for the day. The concert featured Jackson Browne, Linda Ronstadt, Bruce Springsteen, etc. Keith Haring created a poster for the event which was handed out free to the audience and John Fekner stencils were on the site.
- Live Aid (1985)
- July 13, 1985 - The Live Aid benefit concerts - conceived and organized by Bob Geldof - took place in London and Philadelphia. Similar concerts were held in Sydney and Moscow.
- Farm Aid (1985)
- September 22, 1985 - The first Farm Aid concert, organized by Willie Nelson and John Mellencamp to raise money for family farmers in the United States, was held in Champaign, Illinois. There have been 19 Farm Aid concerts as of 2007.
- Self Aid (1986)
- May 17, 1986 - The Self Aid concert held in Dublin, Ireland aimed to highlight the chronic unemployment problem in Ireland at the time. Performers at the event included U2, Van Morrison and The Pogues.
- Conspiracy of Hope US Tour (1986)
- June 4-June 15, 1986 The Conspiracy of Hope US tour of six rock concerts for Amnesty International. Performers included U2, Sting, Joan Baez, Lou Reed, Jackson Browne, The Neville Brothers and, at the final three concerts, a reunion of The Police.
- Heart Beat 86 (1986)
- March 15, 1986 - The Heart Beat 86 concert was held near Birmingham England to raise money for the Birmingham Children's Hospital.
- Human Rights Now! World Tour (1988)
- September 2- October 15, 1988 The Human Rights Now! World tour of rock concerts for Amnesty International
- The Wall – Live in Berlin (1990 July 21) Roger Waters (Memorial Fund for Disaster Relief)
- A live concert performance by Roger Waters and numerous guest artists, of the Pink Floyd studio album The Wall, itself largely written by Waters during his time with the band. The show was held in Berlin on 21 July 1990, to commemorate the fall of the Berlin Wall eight months earlier. The event was produced and cast by British impresario and producer Tony Hollingsworth. It was staged partly at Waters' expense. While he subsequently earned the money back from the sale of the CD and video releases of the album, the original plan was to donate all profits past his initial investment to the Memorial Fund for Disaster Relief, a UK charity founded by Leonard Cheshire. However, audio and video sales came in significantly under projections, and the trading arm of the charity (Operation Dinghy) incurred heavy losses. A few years later, the charity was wound up, and the audio and video sales rights from the concert performance returned to Waters. The show had a sell-out crowd of over 350,000 people, and right before the performance started the gates were opened which enabled at least another 100,000 people to watch. Guest artists :Rick Danko, Levon Helm and Garth Hudson of The Band, The Hooters, Van Morrison, Sinéad O'Connor, Cyndi Lauper, Marianne Faithfull, Scorpions, Joni Mitchell, Paul Carrack, Thomas Dolby and Bryan Adams, along with actors Albert Finney, Jerry Hall, Tim Curry and Ute Lemper. Leonard Cheshire opened the concert by blowing a World War II whistle.
- The Freddie Mercury Tribute Concert (1992)
- April 20, 1992 - The Freddie Mercury Tribute Concert was organized at Wembley Stadium, London, to pay homage to recently deceased Queen singer and to raise money for the Mercury Phoenix Trust, a fund for victims of AIDS. Among the performers: David Bowie, Elton John, Metallica, Guns N' Roses, Def Leppard, Extreme, Robert Plant, Liza Minnelli, Roger Daltrey, George Michael.
- America: A Tribute to Heroes (2001)
- September 21, 2001 America: A Tribute to Heroes was a telethon in the style of a benefit concert organized in the aftermath of the September 11, 2001 attacks on the World Trade Center and The Pentagon by the four major United States television networks.
- The Concert for New York City (2001)
- October 20, 2001 The Concert for New York City was a benefit concert organized as a tribute to the heroes and survivors of the September 11, 2001 attacks on New York. It was initiated by Paul McCartney and produced by a team including Harvey Weinstein and Jann Wenner
- The SARS Benefit Concert (2003)
- July 30, 2003, 450,000 spectators saw The Rolling Stones, AC/DC, Rush, The Guess Who, and others at the largest concert in Canadian history, the The SARS Benefit Concert concert in Toronto, Ontario, Canada, held to prove that the city was safe from SARS.
- Live 8 (2005)
- July 2, 2005 - Bob Geldof and Bono organised Live 8, a set of 8 concerts held in 8 cities around the world on the same day - as part of a campaign to persuade the G8 member governments to increase their fight to eradicate poverty in third-world countries.
- Live Earth (2007)
- July 7, 2007 – Al Gore inspired and helped organize Live Earth. During its first year, it consisted of a series of concerts held on all seven continents of the planet on the same day.
- A Billion Hands Concert (2008)
- December 5, 2008 – Anoushka Shankar and Jethro Tull held A Billion Hands Concert in Mumbai, India. All proceeds from the concert went to victims of the November 2008 Mumbai attacks.
- Rockdrive (ongoing)
- December 11, 2010 – Max Lugavere held Rockdrive for its third year in Los Angeles, California at the Troubadour. Proceeds from the concert went to charities supporting public education, generally the Los Angeles Unified School District. In 2011, the Rockdrive movement was initiated in Nashville and Miami.
- 12-12-12: The Concert for Sandy Relief (2012)
- December 12, 2012 – 12-12-12: The Concert for Sandy Relief was held at Madison Square Garden in New York City. Proceeds went to the Robin Hood Relief Fund to benefit the victims of Hurricane Sandy.
- MDA Show of Strength (ongoing, began 2012)
- The former Jerry Lewis MDA Telethon, which aired each year every Labor Day weekend, was dramatically reformatted over the course of 2011 and 2012; from the program's founding in 1966 until 2010, the program aired as a traditional long-form telethon over the course of 21 hours. By the time of the 2012 edition, its name had been changed to the current moniker, its longtime host ousted, and its format reduced to a three-hour benefit concert for the Muscular Dystrophy Association.
- UGO. “Best Benefit Concerts”. Last modified: April 24, 2009. http://www.ugo.com/the-goods/best-benefit-concerts
- BBC News. “A World Of Charity Concerts”. Last modified: February 16, 2007. http://news.bbc.co.uk/2/hi/entertainment/6368799.stm
- Forbes. “The Truth About Celebrity Benefit Concerts”. Last modified: January 26, 2010. http://www.forbes.com/2010/01/26/haiti-clooney-wyclef-business-entertainment-charitable-celebs.html
- Hague, Seth, John Street, and Heather Savigny. 2008. "The Voice Of The People? Musicians As Political Actors." Cultural Politics (Bloomsbury Publishers) 4, no. 1: 5-23.
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- Reed, T.V., (Author). 2001. "Famine, Apartheid and the politics of 'Agit-Pop': Music as (anti)colonial discourse." Cercles: Revue Pluridisciplinaire Du Monde Anglophone no. 3: 96. RILM Abstracts of Music Literature.
- MacAskill, Ewan, Patrick Wintour, and Larry Elliott. 2005. “G8: Hope for Africa but Gloom for Climate”. The Guardian, July 9, 2005. Accessed April 4, 2012, http://www.peopleandplanet.net/?lid=28053&topic=23§ion=51
- Dayan, D., & Katz, E. (1992). Media Events: The Live Broadcasting of History. Cambridge, MA: Harvard University Press
- Davis, H. L. (2010). Feeding the World a Line?: Celebrity Activism and Ethical Consumer Practices From Live Aid to Product Red. Nordic Journal of English Studies, 9(3) 67-87
- Laughey, D. (2007). Key Themes in Media Theory. New York, NY: Open University Press
- Wells, Paul. 2005. "SONGS FOR THE SUFFERING." Maclean's 118, no. 3: 56. MAS Ultra - School Edition.
- Hague, Seth, John Street, and Heather Savigny. 2008. "THE VOICE OF THE PEOPLE? MUSICIANS AS POLITICAL ACTORS." Cultural Politics (Bloomsbury Publishers) 4, no. 1: 5-23.
- A Billion Hands - Join The Fight Against Terror and For A Better Tomorrow
- - Locals Take Center Stage At Rockdrive 2010
- Bauder, David (12 December 2012). "12-12-12 Concert For Hurricane Sandy Victims Includes Music Royalty". Huffington Post. Retrieved 17 December 2012.