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|Arthur Conforti CEO|
Beneva Flowers is a privately owned florist in Sarasota, Florida.
Beneva Flowers has operated in Sarasota since April 1987 and at the time was one of the few florists that were open on Sundays. Beneva Flowers has in fact been open every single day since its opening.  They are one of the few florists that do not close for weekends or holidays.
Conforti in 2010 partnered up with Tracer Pro, a technology company in Sarasota Florida to develop an app to compete with 1-800-Flowers and Florists' Transworld Delivery (FTD). The app launched on Android supported devices in December 2010 and the iPhone in March 2011. The app launched with roughly 100 florists in the U.S.A participating. As of Spring 2011 Beneva has partnered with FTD who will offer the app to their floral members.  As of Winter 2013 Beneva has partnered up with Teleflora to offer a version of floralapp to their thousands of users.
- "About us" page from the company site
- Herald Tribune article on Arthur Conforti
- "Yes We Can" SAF article
- SAF article on FloralApp
- Teleflora announces floralapp
- Beneva Announces Partnership with FTD to Distribute floralapp
- List of EDC Hall of Fame Winners
- EDC 2008 Beneva Flowers Hall of Fame Award Video