Bengt Baron

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Bengt Baron
Bengt Baron.jpg
Personal information
Full name Bengt Baron
Nickname(s) Barre
Nationality  Sweden
Born (1962-03-06) 6 March 1962 (age 53)
Finspång, Östergötland
Height 6'4" (193 cm)
Weight 183 lb (83 kg)
Sport Swimming
Strokes backstroke, butterfly
College team University of California

Bengt Baron (born 6 March 1962) is a former backstroke swimmer from Sweden. He won the 100 m backstroke at the 1980 Summer Olympics in Moscow, and was a member of the bronze winning team from Sweden in the 4×100 m freestyle at the 1984 Summer Olympics in Los Angeles, California. An undergraduate student from the University of California, Baron was named into its Hall of Fame in 1999. In the years 1979–1985 he won a total number of 33 Swedish titles.

After his career as swimmer, Baron attended the Haas School of Business at the University of California, Berkeley, where he received his MBA in 1988. Upon graduation, he joined McKinsey & Company in their Stockholm office, after which he joined numerous consumer companies, including Coca-Cola, AB Frionor (a Norwegian frozen seafood company), and Kodak. In 2001, Baron was named CEO and President of Absolut Vodka. He is married to Agneta Mårtensson.

Personal bests[edit]

Long course (50 m)[edit]

Event Time

Date Meet Location Ref
100 m backstroke 56.53 21 Jul 1980 Olympic Games Moscow, Soviet Union
200 m backstroke 2:04.40 18 Aug 1979 - Landskrona, Sweden
100 m butterfly 54.47 11 Apr 1980 World Championships Guayaquil, Ecuador
Legend: WRWorld record; EREuropean record; NRSwedish record;
Records not set in finals: h – heat; sf – semifinal; r – relay 1st leg; rh – relay heat 1st leg; b – B final; – en route to final mark; tt – time trial



Sporting positions
Preceded by
Per Holmertz
Swedish National LC Champion
Men's 50 m freestyle

Succeeded by
Per Johansson