Benrus
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The Benrus Watch Company Inc., was founded in New York City in the 1920s by Benjamin Lazrus.[1] The name "BENRUS" originates from the combination of Benjamin Lazrus' forename and surname. In the 1960s, the Fair Trade Commission determined that Benrus marketing practices were misleading for a minority of potential customers.[2]
[edit] Notes
- ^ Haines, Reyne (6 March 2011). Warman's Watches Field Guide. Krause Publications. p. 31. ISBN 9781440214394. http://books.google.com/books?id=TY1dL__XQlEC&pg=PT31. Retrieved 3 February 2011.
- ^ Levine, Aaron. (2000). Case Studies in Jewish Business Ethics, pp. 41-42. at Google Books
[edit] References
- Levine, Aaron. (2000). Case Studies in Jewish Business Ethics. New York: Yeshiva University Press. 10-ISBN 0881256730/13-ISBN 9780881256734; 10-ISBN 0881256641/13-ISBN 9780881256642; OCLC 42578744
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