Berkeley Barb

Cover of vol. 5, no. 9 (1967) of the Berkeley Barb, depicting Lyndon Johnson dressed as Timothy Leary.

The Berkeley Barb was a weekly underground newspaper that was published in Berkeley, California, from 1965 to 1980. It was one of the first and most influential of the counterculture newspapers of the late 1960s, covering such subjects as the anti-war and civil-rights movements as well as the social changes advocated by the youth culture.

History

The newspaper was founded in August 1965 by Max Scherr, who had earlier been the owner of the Steppenwolf bar in Berkeley. Scherr was the editor from the newspaper's inception until the mid-1970s.

The Barb carried a great deal of political news, particularly concerning the Vietnam War and local political events surrounding the University of California. It also served as a venue for music advertisements and was among the first of the underground papers to carry an extensive classified ad section in which explicit personal sexual advertisements were posted. Eventually about a third of the paper was occupied by various forms of sexual advertising: as well as the personals there were ads for X-rated films, pornographic bookstores, mail order novelties and classifieds for models and massage, all both gay and straight. Gratuitous photos of nude models spilled over into the news section. The radical politics + sex formula worked, and the Barb was one of the top-selling underground papers in the nation. However, efforts to clone this formula in other cities (e.g. Rat in New York City) ran into resistance from staff, readers and local authorities; female staffers and supporters staged a sit-in at Dock of the Bay to successfully block publication of a proposed sex paper, and when male staffers at another underground paper tried to put out a special "Sex" issue, women staffers stole the layouts.

In 1969, under pressure from an underpaid and rebellious staff which believed (based primarily on information from an accountant) he was making windfall profits (the Barb may have been the only underground newspaper of which this could be said), Scherr sold the paper for $200,000 to Allan Coult, a professor of anthropology. The deal fell apart shortly afterwards and Scherr resumed ownership when Coult failed to make the initial payment, accusing Scherr of failing to uphold the terms of the agreement. Almost all of the 40 person staff, including managing editor James A. Schreiber, left at this point and formed the "Red Mountain Tribe." After putting out a special Barb on Strike issue, they soon were putting out their own rival newspaper, the Berkeley Tribe, with a circulation of 53,000 copies. Scherr continued publishing the Barb out of new offices with a new staff, and the paper continued to be successful for a few years; but the heyday of the underground press was passing and the Barb was caught up in the general downhill trend, with contributor burnout and slowly dropping circulation and ad revenues leading to a vicious circle of decline.

In 1978, with circulation down to 20,000 copies and dropping, the numerous sex ads were spun off into a separate publication, Spectator Magazine. Freed of the stigma of "adults only" but deprived of advertising income, the Barb went out of business within a year and a half. The final issue was dated July 3, 1980. Spectator Magazine ceased publication in October 2005.

Banana skins and other hoaxes

Max Scherr had a satirical sense of humour and used the Barb as a vehicle for comedy as well as news. One of the Barb's most famous covers showed a boy with a chain around his mind. Another cover, printed in green ink, depicted the body of a dead hog. The headline read Pig Slain!. This issue sold rapidly as readers sought additional information on what they thought would be an article on a killing of a police officer because law enforcement officials were sometimes known as "pigs." Search as they might, there was nothing in the paper that related to the cover.

In March 1967 Scherr, hoping to trick authorities into banning bananas, ran a satirical story which claimed that dried banana skins contained "bananadine", a (fictional) psychoactive substance which, when smoked, supposedly induced a psychedelic high similar to opium and psilocybin. The Barb may have been inspired by Donovan's 1966 song "Mellow Yellow", with its lyric "Electrical banana/Is gonna be a sudden craze." The hoax was believed and spread through the mainstream press, and was perpetuated after William Powell included it in The Anarchist Cookbook. A New York Times article on illicit drugs by Donald Louria, MD, noted in passing, that "banana scrapings, provide— if anything—a mild psychedelic experience." The Food and Drug Administration (FDA) investigated and concluded that banana skins were not psychedelic.

The Barb was itself subjected to hoaxes. At a memorial for the social activist and founder of the Yippies, Stew Albert, the following story was told:

One victim of an Albert prank was Max Scherr, editor of the Berkeley Barb, that legendary paper of the days of "the Movement." "A lot of Jewish kids were converting to Buddhism then," Paul Glusman said, so Albert cooked up a hoax, getting a letter mailed from Japan to the paper reporting that "all the Buddhist kids in Japan were converting to Judaism." Scherr ran the letter.

The Barb's relationship to the poor

The Barb was used to make some money by Berkeley's early hippies, denizens of The Ave (Telegraph Avenue, Berkeley, on the south side of campus), locals, runaways, and later by street people. The paper originally sold for 10 cents and later for 25 cents. Every Thursday night around 9pm a Volkswagen truck (the one with the fold-down sides) would arrive from the printer, pulling up to Max Scherr's house on Oregon Street (which served as the paper's offices). The waiting street vendors would help unload the papers and then get in line to get their stack. The papers would be purchased at half-price or obtained for collateral. The prospective vendor who wished to obtain papers on collateral would show Scherr something of value, such as a musical instrument or a backpack containing clothing and poems. If Scherr felt the goods were valuable enough that the owner would return to get them, he would keep the collateral in exchange for a bundle of 50 papers to sell on the street corner. As soon as their papers were in hand vendors would rush off to a popular corner or their personal favorite corner and spend the night on the corner so that they'd be able to sell their papers during the rush hour on Friday morning. The first vendor to get to The Pic coffee house (formerly Piccolo Espresso, now the Caffe Mediterraneum) was guaranteed sales of up to 25 papers. The vendor kept half of the money, so when that bundle of papers was sold, he or she would return to the office, buy back the collateral and possibly buy more papers with cash, and then return to the street corner to sell enough papers to buy food, dope, or whatever they needed. At the time, a plate of fish and chips cost 30 cents, and an ice-cream scoop sized portion of turkey stuffing could be had for 14 cents at Larry Blake's restaurant, so sales of Scherr's paper kept hippie runaways and homeless people from starving.^{[citation needed]}