Bernina International

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Bernina International AG
Type Aktiengesellschaft
Founded 1893
Headquarters Steckborn, Switzerland
Key people

Hanspeter Ueltschi
(Owner and Chairman of the Board of Directors)

Claude Dreyer (CEO)
Products Bernina sewing machines, Textile machines
Net income CHF 198 Million (Consolidated net turnover 2008, of which 65.2% USA, 24.1% Europe, 10.7% other countries)
Employees 1097 (Annual average for 2008, of which approx. 320 in Steckborn)
Website www.bernina.com

Bernina International AG is an international manufacturer of sewing and embroidery systems. The company was founded in 1893 in Steckborn, Switzerland. The origins of the company lie in the invention of the hemstitch sewing machine by Karl Friedrich Gegauf in 1893. Currently, the company's products include sewing machines, embroidery machines, serger/overlocker machines, and computer software for embroidery design.

Company[edit]

Company Profile[edit]

Bernina International AG is a privately owned company which develops, manufactures and sells goods and services for the textile market, primarily household sewing-related products in the fields of embroidery, quilting, home textiles, garment sewing and crafting.

Target group[edit]

Primarily creative hobby sewers, but also designers implement their creative ideas with Bernina sewing and embroidery systems.

Sales[edit]

Bernina International AG supplies 80 markets worldwide via business-to-business connections. Accordingly, there is a strong international network of independent dealers and no direct company-to-customer sales. Bernina products are sold in multi-brand stores as well as in mono-brand stores—the latter, which are devoted exclusively to the sale of the 300-or-so products manufactured mainly in Switzerland by the Bernina Textile Group.

Production sites[edit]

The Bernina factories are located in Steckborn, Switzerland, as well as in Lamphun, Thailand.

Subsidiaries[edit]

The Bernina Textile Group is a group of 15 companies doing business in 80 countries. Subsidiaries are established in Australia, Austria, Belgium, Germany, Japan, the Netherlands, New Zealand, Switzerland and the USA. The subsidiary Benartex, headquartered in the US, sells printed textiles, and quilting fabrics in particular. OESD, another subsidiary, develops and sells embroidery designs.

Embroidery software[edit]

Bernina offers embroidery design editing and full digitizing software branded under its own name and written by industrial digitizing software manufacturer Wilcom International Pty Ltd.[1]

See also[edit]

References[edit]

  1. ^ Bernina (2009), "Product Brochure", p. 4

External links[edit]