Bertolli

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A bottle and bowl of Bertolli Riserva extra virgin olive oil

Bertolli is a food brand. Originating as an Italian brand of extra-virgin olive oil, it grew into an international brand of Italian and Mediterranean food. The company was founded by Francesco Bertolli in 1865, in Lucca, Tuscany. The company was bought by Unilever.

Bertolli is known for its olive oil, in which it was the global market leader,[1] but has now widened its range to include pasta sauces and ready meals. In 2008, Unilever sold the olive oil business to Grupo SOS, Spain’s second-largest food group, for £500m as part of its disposal of non-core businesses.[2] The transaction included the sale of the Italian Maya, Dante, and San Giorgio olive oil and seed oil businesses, as well as the factory at Inveruno, Province of Milan, Lombardy. Unilever retained the Bertolli brand for all other categories including margarine, pasta sauces, and frozen meals. The frozen foods business under the Bertolli brand name was sold by Unilever to ConAgra Foods in August 2012.[3]

Some controversy emerged in 2010 when Bertolli Extra Virgin Olive Oil was identified as one of the olive oils mislabeled as extra virgin in a study by University of California, Davis.[4]

On May 22nd, 2014, Unilever had agreed to sell its North American pasta sauce business under the Ragu and Bertolli brands to the Mizkan Group of Japan for $2.15 billion.[5]

References[edit]

  1. ^ "Unilever enters olive oil market with clever packaging". Food Production Daily. 13 December 2004. Retrieved 2008-03-16. 
  2. ^ "Unilever disposes Bertolli Olive Oil to Grupo SOS". Unilever. 21 July 2008. Retrieved 2008-07-28. 
  3. ^ "ConAgra Foods Inc Completes Acquisition of Bertolli and P.F. Chang`s Frozen Meals Businesses from Unilever PLC". Reuters.com. 20 August 2012. Retrieved 6 May 2013. 
  4. ^ "Tests indicate that imported "extra virgin"olive oil often fails international and USDA standards". Olive Center, University of California, Davis. July 2010. 
  5. ^ "Unilever to Sell Ragu and Bertolli Brands". New York Times. 22 May 2014. 

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