Bertram Gawronski

Bertram Gawronski is a Social Psychologist, Canada Research Chair in Social Psychology (Tier II), and Professor of Psychology at The University of Western Ontario, Canada.

Biography

Bertram Gawronski graduated in 1995 with a B.A. in Philosophy from the University of Würzburg, Germany. In 1998, he completed a M.A. in Philosophy at the Free University of Berlin, Germany, and in 2001 a Ph.D. in Psychology at the Humboldt University of Berlin, Germany. From 2002 to 2004, Gawronski worked as a Post-Doctoral Fellow with Galen Bodenhausen in the Department of Psychology at Northwestern University in Chicago, Illinois, U.S.A.. In 2004, he accepted a position as Assistant Professor at The University of Western Ontario in London, Ontario, Canada, where he was awarded a Canada Research Chair in 2005. He was promoted to the rank of Associate Professor in 2008 and to the rank of Full Professor in 2010.

Research

Gawronski's research investigates the mental processes underlying social judgments and behavior, paying particular attention to the interaction of automatic and controlled processes. Gawronski's most influential work includes the Associative-Propositional Evaluation Model (APE Model; developed in collaboration with Galen Bodenhausen), a dual process theory that addresses the relation between explicit and implicit attitudes, and the Quadruple-Process Model (Quad-Model; developed in collaboration with Frederica Conrey, Jeffrey Sherman, Kurt Hugenberg, and Carla Groom), a mathematical model that allows researchers to quantify the impact of qualitatively distinct mental processes on implicit measures, such as the Implicit Association Test. In 2008, Gawronski's research received widespread attention in the popular media with a study that predicted future decisions of undecided voters by means of an Implicit Association Test (conducted in collaboration with Silvia Galdi and Luciano Arcuri at the University of Padova, Italy).

Honors and awards

Gawronski is recipient of the 2008 Charlotte-and-Karl-Bühler Prize from the German Psychological Society, the 2007 Early Career Award from the International Social Cognition Network, the 2006 Theoretical Innovation Prize from the Society for Personality and Social Psychology, and the 2007 Early Researcher Award from the Ontario Ministry of Research and Innovation. In 2009, he was named Faculty Scholar by the University of Western Ontario in recognition of outstanding contributions in research, teaching, and service. From 2009 to 2011, he served as Associate Editor of the Journal of Personality and Social Psychology.

Edited Books

Gawronski, B., & Payne, B. K. (Eds.). (2010). Handbook of implicit social cognition: Measurement, theory, and applications. New York: Guilford Press.

Gawronski, B., & Strack, F. (Eds.). (2012). Cognitive consistency: A fundamental principle in social cognition. New York: Guilford Press.

Representative Publications

Conrey, F. R., Sherman, J. W., Gawronski, B., Hugenberg, K., & Groom, C. (2005). Separating multiple processes in implicit social cognition: The Quad-Model of implicit task performance. Journal of Personality and Social Psychology, 89, 469-487.

Deutsch, R., Gawronski, B., & Strack, F. (2006). At the boundaries of automaticity: Negation as reflective operation. Journal of Personality and Social Psychology, 91, 385-405.

Galdi, S., Arcuri, L., & Gawronski, B. (2008). Automatic mental associations predict future choices of undecided decision-makers. Science, 321, 1100-1102.

Gawronski, B., & Bodenhausen, G. V. (2005). Accessibility effects on implicit social cognition: The role of knowledge activation and retrieval experiences. Journal of Personality and Social Psychology, 89, 672-685.

Gawronski, B., & Bodenhausen, G. V. (2006). Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychological Bulletin, 132, 692-731.

Gawronski, B., & Bodenhausen, G. V. (2007). Unraveling the processes underlying evaluation: Attitudes from the perspective of the APE Model. Social Cognition, 25, 687-717.

Gawronski, B., & Bodenhausen, G. V. (2011). The associative-propositional evaluation model: Theory, evidence, and open questions. Advances in Experimental Social Psychology, 44, 59-127.

Gawronski, B., LeBel, E. P., & Peters, K. R. (2007). What do implicit measures tell us? Scrutinizing the validity of three common assumptions. Perspectives on Psychological Science, 2, 181-193.

Gawronski, B., Peters, K. R., Brochu, P. M., & Strack, F. (2008). Understanding the relations between different forms of racial prejudice: A cognitive consistency perspective. Personality and Social Psychology Bulletin, 34, 648-665.

Gawronski, B., Rydell, R. J., Vervliet, B., & De Houwer, J. (2010). Generalization versus contextualization in automatic evaluation. Journal of Experimental Psychology: General, 139, 683-701.

Gawronski, B., & Strack, F. (2004). On the propositional nature of cognitive consistency: Dissonance changes explicit, but not implicit attitudes. Journal of Experimental Social Psychology, 40, 535-542.

Hofmann, W., Gawronski, B., Gschwendner, T., Le, H., & Schmitt, M. (2005). A meta-analysis on the correlation between the Implicit Association Test and explicit self-report measures. Personality and Social Psychology Bulletin, 31, 1369-1385.

Sherman, J. W., Gawronski, B., Gonsalkorale, K., Hugenberg, K., Allen, T. J., & Groom, C. J. (2008). The self-regulation of automatic associations and behavioral impulses. Psychological Review, 115, 314-335.

See also

List of psychologists

External links

• Los Angeles Times article on undecided voters
• National Geographic article on undecided voters
• National Public Radio feature on undecided voters
• Science Podcast interview on undecided voters
• Dr. Gawronski's Social Psychology Network website
• Canada Research Chairs Program