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Best execution refers to the duty of an investment services firm (such as a stock broker) executing orders on behalf of customers to ensure the best execution possible for their customers' orders. Some of the factors the broker must consider when seeking best execution of their customers' orders include: the opportunity to get a better price than what Is currently quoted, and the likelihood and speed of execution.
In Europe there has been an attempt to define "best execution" within the Markets in Financial Instruments Directive (MiFID), which introduces the principle that all financial services firms carrying out transactions on their clients' behalf: "must take all reasonable steps to obtain the best possible result, taking into account price, costs, speed, likelihood of execution and settlement, size, nature or any other consideration relevant to the execution of the order."
Evaluating best execution
Some of the factors a broker needs to consider when executing its customers' orders for best execution are these: the opportunity to get a better price than what is currently quoted, the speed of execution, and the likelihood trade will be executed.
Best execution is often mistaken for trading at market price without taking into consideration factors such as the size of trade or settlement period.
Price improvement – the opportunity, but not the guarantee, that an order will be executed at a better price than what is currently quoted publicly. 
- Markets in Financial Investments Directive is a European Union Directive which, among other things, solidifies best execution regulations.
- "U.S. Securities and Exchange Commission". Best Execution. Retrieved 2006-04-12.
- "U.S. Securities and Exchange Commission". Trade Execution: What Every Investor Should Know. Retrieved 2006-04-12.
- "Best Execution Magazine".
- "FINRA Fines Merrill for Best-Execution Computer Processing Error".