Best New Product Awards
Best New Product Awards is an annual consumer packaged goods awards (CPG) program focusing on food, health, beauty, and household products. Winners are 100% consumer voted, who participate in a yearly independent survey conducted by BrandSpark International in conjunction with IMI International. Consumers vote on products based on several criteria, focusing on the products' appeal and repurchase intent. Currently, the program operates in 5 countries around the world: Canada, U.S., Turkey, China and Mexico, and is continuing to expand internationally.
The annual Best New Product Awards is an awards program based completely on consumer votes, which helps in the decision-making process for consumers, and increases ROI for companies that decide to leverage the logo. Consumers vote for the winner based on a number of criteria and are also asked to give their feedback on a range of questions related to media habits, interests, purchasing behaviours, attitudes, and more. The study helps to provide marketers with valuable and applicable consumer insights in CPG and the development of new products.
For the 2012 program, over 60,000 American consumers and over 53,000 Canadian consumers participated in the North America making the Best New Product Awards one of the largest consumer studies on new product development & innovation. In the survey, consumers answer a range of questions on various criteria like repurchase intent, product appeal, awareness, packaging and more, and are also given the chance to provide open-ended verbatim statements. Participants come from many different sources in order to accurately represent the demographic of shoppers in the country.
Entered products are classified by category, as well as into three broad categories: Food and Beverage, Health and Beauty, and Household Care. There is a winning product in each category, and winning product in each of the 'Big 3' categories, and one Best In Show winner
Products have also been featured on morning shows across North America, as well as having been mentioned on shows such as The Rachel Ray Show. Other media partners include Canadian Living, Shaw Media and Astral Media.
In 2013, BNPA Canada announced a partnership with Walmart, which began to feature winners prominently in its stores. The program and Walmart also teamed up to convert 50 Toronto bus shelters into 'virtual stores', where winning P&G products can be purchased using the QR codes placed on the product images. The campaign is reflective of the growing use of e-commerce among companies.
The BNPA originated in Canada in 2004, and has since expanded across the world. A list of past Best in Show winners is shown below, as well as a full list of winners from 2012.
|Year||Country||Best in Show Winner|
|2006||Canada||Ocean Spray 100% Juice Blend|
|2007||Canada||Mr Clean Magic Eraser Extra Power|
|2008||Canada||Ocean Spray 100% Juice Blend Cranberry|
|2009||Canada||Knorr Boullion Cubes with Extra Virgin Olive Oil|
|2009||US||Olay Definity Color Recapture Moisturizer|
|2010||Canada||Ziploc Evolve Sandwich Bag|
|2010||US||Olay Professional Pro-X Intensive Wrinkle Protocol|
|2011||Canada||Kraft 4 Cheese Italiano Light Shredded Cheese|
|2011||US||Olay Professional Pro-X Intensive Firming Treatment|
|2012||Canada||Colgate My First Toothpaste|
|2012||US||Mr Clean Magic Erase Bath Scrubber|
|2012||Mexico||Gillette Mach 3 Sensitive|
- "Better Homes & Gardens Online". Bhg.com. Retrieved 2011-12-28.
- Alvarez, Alex (2010-06-07). "Better Homes & Gardens Presents 3rd Annual Best New Product Awards - FishbowlNY". Mediabistro.com. Retrieved 2011-12-28.
- 3. Canadian Living Best New Product Awards: http://www.bestnewproductawards.ca