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Joint Stock Corporation
Industry Online Gaming and Online Sportsbook
Founded 1999 in Wels (Austria), AG (2004)
Founder Jochen Dickinger and Franz Ömer
Headquarters Düsseldorf (Germany)
Products Sportsbook, Casino, Poker, Games, Greyhound race betting[1]
Revenue 1,834.8 million euros (as of December 2013)[2][3]
Number of employees
240 (as of December 2013)
Website AG is a leading European online gambling and sports betting company that was founded in 1999 by Jochen Dickinger and Franz Ömer. transformed into a joint stock corporation in May 2004, in December of the same year was listed on the Frankfurt Stock Exchange. has offices located in Germany, Austria, Malta and Gibraltar. Through their Maltese companies, the company has been issued licenses for sports betting and casino. Additionally since 2011 has held the license to offer sports betting and casino issued by the Italian gaming authority AAMS.[4] In 2012 the Ministry of the Interior for Schleswig Holstein issued the company a licence for providing and marketing sports betting and casino.[5][6][7][8] Since 2009, AG is a member of the „BetClic Everest Group“, which is one of the leading French companies in the industry of online gaming and sports betting.[9]

The product range includes sportsbook, casino, live casino, games and poker. The entire product range is currently available in 20 languages (as of December 2013). With now over 3,6 million registered users (as of December 2013), AG and its subsidiaries is considered to be a leading betting company in Europe, especially Eastern Europe and the German-speaking countries.[10][11][12]

Corporate history[edit] was founded in December 1999, in Wels Upper Austria, by Jochen Dickinger and Franz Ömer. In March 2000 went online. Initially the business focused its activities solely on online sports betting. Due to the rapid growth, the product portfolio could be continuously broadened. Two months after the website was launched, the Livescore service,, was launched and this led to the relaunch of the website in 2002. With the start of the new online casino in November 2005, the website was again redesigned. In the following year (2006), launched its poker platform. In 2008, the product range broadened with the Relaunch of a new online casino. A short while later, in June 2009, launched their new product line Games. Since September of the same year, live streaming and live betting have been offered for various sporting events. Founded in 1999 as a limited company, in May 2004 the capital investments increased and transformed into a joint stock corporation. In December of the same year, the corporation was listed on the stock exchange.[13]

Further capital increases in subsequent years followed. Between 2006 and 2009 the corporation held a 60-percent share of Racebets GmbH. AG is a member of the „BetClic Everest Group“, which is one of the leading French companies in the industry of online gaming and sports betting and that acquired the majority vote in April 2009.[14] AG’s shares are listed on the Stock Exchange in Frankfurt, Xetra.[15][16] In 2012 there was a change from the Open Market to the Entry Standard of the Frankfurt Stock Exchange(as of December 2013).[17][18][19] On the 31st of October 2012 co-founder Jochen Dickinger gave up his position as CEO and was succeeded by Michael Quatember.[20] In August 2013 the new website went online; the second relaunch in the company’s history on the offers at[21] In December 2013 a mobile version of the site was launched.[22]

Corporate structure[edit]

Corporate structure of AG is based in Düsseldorf and acts as the holding and is responsible for the listing of’s shares. The company holds 100% of Entertainment GmbH. The company’s Linz office is primarily responsible for the ongoing technology transfer within the company and the internally developed software. The activities in Malta are operated under Holding Ltd and its 100% owned subsidiaries hold the Maltese gaming licenses for casino, poker and sports betting, that have been issued by Lotteries & Gaming Authority (LGA).[23]

Product history[edit]


Sportsbook is bet-at-home’s core business. Start of 2000, the company launched its first sportsbook offer on Since then, the offer has continually expanded and now includes bets from more than 75 different types of sports. On average, there are approximately daily 23,000 bets available online daily (as of December 2013). does not limit itself to only traditional sports arts, such as football and tennis, but also offers a wide variety of bets for less common sport arts such as darts, futsal (indoor football) or cricket. The possibility to place bets on politics or special events broaden the betting range. This includes the US presidential elections or events such as the Oscars or the Euro Vision Song Contest.

In 2013, the gross profit of’s sportsbook was €42 million.

Casino[edit] via one of its subsidiaries has a Maltese gaming license, that acquires them the right to operate an online casino. After the launch of their sportsbook product range, the second main product, the casino was launched in 2005. It offers casino classics such as roulette or blackjack but also slot machines and casino tournaments.

In 2013,’s Casino sector had a gross profit of €37.6 million.


Online poker is a multiplayer game where poker players play live against each other at virtual poker tables. AG operates with one of the world’s biggest online poker networks due to one of its subsidiaries. The players can choose Texas Hold’em, Seven Card Stud, Five Card Stud, Five Card Draw, Five Card Draw 7-A, Omaha High, Omaha Hi/Lo and Soko. For each version fixed-limit, pot limit and no-limit tables are available.

In 2013,’s Poker had a gross profit of €1.4 million.


‘Games’ was launched on the website in 2009 and is considered as the product group with the highest innovation and growth potential. The products range from table and card games, slot machines to high-low, virtual sports, lottery games and Keno.

In 2013,’s Games had a gross profit of €4.6 million.[24][25][26]

Sponsorships[edit] sponsors various sports clubs and associations, as well as, numerous sporting events.[27]


In football, the company is currently (as of April 2014) a sponsor of both German and Austrian Clubs. In the Bundesliga, is currently involved in a partnership with FC Schalke 04.[28][29][30] Austrian sponsoring partnerships include FK Austria Wien[31] and SV Ried.[32][33] In addition to that, the bookmaker also supported German clubs Borussia Mönchengladbach[34][35] and FC St. Pauli[36][37][38] during the 2011/12 and 2012/13 seasons. The online betting provider was also the sponsor of FC Blau Weiß Linz[39][40] from 2009 to 2013. In 2006/07, the corporation was also the main sponsor of the former second division club SCS in Schwanenstadt and the Polish first division club Wisła Krakau.[41] In addition was also the main sponsor of RCD Mallorca in the Spanish Primera División in the 2010/11 and 2011/12 seasons.[42]

The bookmaker is also present on tournament level, for example, in 2009 and 2010 sponsored a prestigious preparatory tournament in London, the Emirates Cup.[43] The company had LED and fixed banners in the Europa League, the qualifications for the UEFA Champions League and selected international matches for the EURO 2012 qualifications as well as the 2014 World Cup.[44] There was a partnership with the Bulgarian Football Federation between 2008 and 2009.[45]

Tennis[edit] is an ongoing sponsor of tennis tournaments in the ATP World Tour and the WTA Tour. Also in the 2014 season the company was more present at events. For the fourth consecutive year, was the main and title sponsor for the bet-at-home Open in Hamburg,[46][47][48][49][50] and the bet-at-home Cup Kitzbühel.[51][52] Since 2006, the corporation is sponsor of the WTA tournament in Linz.[53][54][55] As of April 2014, there are also co-operations with various national tennis associations, such as the Bavarian regional association and all Austrian regional associations.

Handball[edit] is also represented as a sponsor in handball. As an official sponsor of the EHF Champions League,[56][57][58] the 2009 Handball World Championship[59] and the Handball EURO 2010[60][61] the corporation was able to find strong barrings in the field of handball. was also an official partner of the World Handball 2012 in Serbia.[62][63] In addition to the German Bundesliga club SG Flensburg Handewitt[64] there was also a cooperation with the Hungarian team MKB Veszprém.[65] The top Spanish Division the ASOBAL League, has long been considered among the partners of the company.[66][67] On the International level, the bookmaker sponsored the Romanian and the Czech Handball Federation.

Winter sports[edit]

In ice hockey, is a sponsor of the EHC Black Wings Linz[68] The company also sponsored the Czech team HC Pilsen[69] for the 2011/12 season and for the 2013/14 season the German club Kölner Haie.[70] On an international level, was main partner of the 2011 IIHF World Championships.[71][72]

Ski jumping plays an important role in sponsoring. In 2007/08,[73][74] 2011/12, 2012/13 and 2013/14 was the official sponsor of the Four Hills Tournament.[75][76][77] Furthermore during the 2011/12 season, was for the second consecutive time the official sponsor of the FIS Team Tour in Germany.[78][79][80] In addition, the betting provider was an official partner of the three World Cup competitions in Harrachov (Czech Republic).[81][82] Additionally, the company was the official partner of the Bulgarian National Ski Jumping Team. Also on competition level the online bookmaker was present at the Nordic skiing as a cooperation partner – also at the 2009 World Championship in Liberec, and also in Val di Fiemme in 2013.[83]


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  • Annual Report 2013 ([8])
  • Annual Report 2012 ([9])
  • Annual Report 2011 ([10])

External links[edit]