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Betgenius Limited
Type Limited
Founded 2000
Headquarters Aldwych, London, United Kingdom

Betgenius is a software company that provides real-time odds comparison services to the public and bookmakers. They also offer real time data embedded into online advertisements via their Connextra platform.[1] It provides the technology behind the MSN UK gambling channel.[2]

In 2008 it acquired a stake in TurfTrax, which pioneered sectional timing on British racecourses.[3]

In 2007 Betgenius Limited was ranked 34th in The Sunday Times Tech Track 100 list of fastest growing technology companies,[4] and its web site became the third most visited UK entertainment site in 2002.[5]

Outside the UK[edit]

Betgenius has a production facility in Tallinn, Estonia which distributes the information required for trading global sporting events.[6]


  1. ^ Goodman, Matthew (30 December 2007). "Betting site chiefs in line to share £60m". The Times (London). Retrieved 28 February 2010. 
  2. ^ "MSN launches gambling channel". Brand Republic. 8 November 2001. Retrieved 28 February 2010. 
  3. ^ "Betgenius grabs a slice of TurfTrax". Racing Post. 28 July 2008. Retrieved 28 February 2010. 
  4. ^ "Tech Track 100". The Sunday Times. Retrieved 7 October 2007. [dead link]
  5. ^ "BBCi tops UK entertainment sites". Brand Republic. 14 January 2002. Retrieved 28 February 2010. 
  6. ^ "About Us". Betgenius. Retrieved 2012-09-22. 

External links[edit]