In 1958, Bethlehem began a distributing deal with King Records. In 1962, it was sold and absorbed by King Records. After Sy Nathan's death in 1968, King was acquired by Starday Records and relaunched as 'Starday and King Records'. It was acquired in 1970 by Lin Broadcasting, and in 1972 by Tennessee Recording & Publishing, until it ended up with the acquisition by Gusto Records in 1974. At that time, Bethlehem was purchased by the Cayre brothers' Salsoul Records, who initially intended to release its back catalog for inexpensive 8-track tapes in the 1970s. In 1993, the Bethlehem name was revived in 1993 as Bethlehem Music Company, although Salsoul is often used as an imprint. It is now licensed by the Verse Music Group in 2010.