Better Living Through Chemistry
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For the album by Fatboy Slim, see Better Living Through Chemistry (album).
The phrase "Better Living Through Chemistry" is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science".[1]
The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement.[citation needed] This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of prescription or recreational drugs, to the praise of chemicals and plastics, to the sarcastic criticism of the same.
[edit] References
- ^ Trif Alatzas (1999-04-29). "DuPont touts 'miracles'". The News Journal (Wilmington, DE). ""We need to get away from the word 'things,' " [DuPont Chairman and Chief Executive Charles O.] Holliday said. "Because we're also about providing knowledge.""
