|Industry||Consulting, technology, corporate social responsibility, fundraising|
FlipGive (formerly called Better The World Inc) is a fund-raising web technology company based in Toronto, Canada. The technology uses a downloadable browser sidebar which carries advertisements.[dead link] The company has a triple bottom line focused on economic, social and environmental responsibility.
Better the World was completed by its founders while they attended the Executive MBA program at the Richard Ivey School of Business at the University of Western Ontario. The website was launched February 2, 2009.
- Milic, C. (2009, February 21)Important lessons: Socially responsible MBA graduates join the growing ranks of those giving back to community. The Toronto Star. http://www.thestar.com/article/588853.
- Baker, K. (2009, February 21). Yahoo! for Google's charitable tools. Financial Post.
- Savitz, A. (2006) Triple Bottom Line. ISBN 0-7879-7907-4
- FlipGive. B-Corporation .