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View from the intersection of La Cienega Blvd. and 3rd St.
|Location||Los Angeles, California|
|Opening date||March 1982|
|Developer||A. Alfred Taubman, Sheldon Gordon & E. Phillip Lyon|
|No. of stores and services||160+|
|No. of anchor tenants||2|
|Total retail floor area||883,000 sq ft (82,000 m2)|
|No. of floors||8|
The Beverly Center is a monolithic eight-story structure located at the edge of Beverly Hills and West Hollywood, California, between La Cienega and San Vicente boulevards. Anchor tenants include Macy's and Bloomingdale's. While the mall features staples of American retail like Banana Republic, Victoria's Secret and Forever 21, it is also home to several high-end designer boutiques, including Dolce & Gabbana, Louis Vuitton, Calvin Klein, Ben Sherman, Diesel, Gucci, Prada, The Ferrari Store, Burberry, Fendi, Victorinox Swiss Army, and Hugo Boss. Along with the retail and designers' boutiques, Beverly Center offers a guest service desk, valet parking, and taxi services. The mall also has several restaurants including P.F. Chang's China Bistro and California Pizza Kitchen. The mall's Rooftop Terrace offers sweeping views of the Hollywood Hills, Downtown Los Angeles, and the Los Angeles Westside.
The Center's externally visible escalators previously resembled similar escalators at the Pompidou Center in Paris, France; however, the escalators underwent renovation in 2007 and now have a different appearance which affords visitors an expanded view of the surrounding area and the hills to the north.
The Beverly Center was originally opened in 1982 by developers A. Alfred Taubman, Sheldon Gordon & E. Phillip Lyon. (The site's former occupant was a small amusement park known as Beverly Park and Kiddyland, featuring a ferris wheel, merry-go-round, and mini roller-coaster, and a pony ride known as Ponyland.) The northeast corner of the mall, at the intersection of Beverly and La Cienega Boulevards, happens to be the center of the studio zone.
The mall's unusual shape and lack of street frontage along San Vicente Blvd is due to its location on top of the Salt Lake Oil Field. The western portion of the mall property contains a cluster of oil wells, all operated by Freeport-McMoRan (formally Plains Exploration & Production), in a drilling enclosure that is active to this date.
The opening of the mall featured the debut of a multiplex movie theater initially boasting 14 screens, at that time the largest number of movie screens in any US multiplex. The multiplex was launched on July 16, 1982, with the West Coast premiere of Miramax's The Secret Policeman's Other Ball which played on three of its fourteen screens. Even though the movie theater was located in Los Angeles, the opening was newsworthy enough to warrant a full article in The New York Times. In the late 1980s, three smaller screens were removed on the main floor, so two larger auditoriums could be built on the roof. The theatre closed on June 3, 2010.
The mall contained the USA's first Hard Rock Cafe, the third installment of the restaurant chain, following those in London and Toronto. The Beverly Center was originally anchored by Bullock's and The Broadway department stores, and in 1993 Bullock's opened a separate Bullock's Men's store, before both stores were renamed Macy's in 1996. The Broadway closed its location in 1996 when it was absorbed into Macy's and its former store was reopened as a Bloomingdale's in 1997.
In popular culture
- The center appears in the 13th episode of the television series The Colbys where it was shown to be called Bullock's Beverly Centre.
- Scenes from the movie Chopping Mall were shot at the Beverly Center in 1985.
- The Beverly Center was the setting of the 1991 film Scenes from a Mall starring Bette Midler and Woody Allen.
- The Beverly Center played a part of the plot near the end of the 1997 disaster thriller Volcano starring Tommy Lee Jones and Anne Heche. A triage and childcare center for neighboring Cedars-Sinai Medical Center was set up in the mall's Hard Rock Cafe. This was evacuated when a geyser of lava erupted out of San Vicente Boulevard, threatening the structure and its occupants.
- Crispin Hellion Glover briefly references the Beverly Center in his song, "Auto-Manipulator": "the fine clean girl at the Beverly Center..."
- In the song "The Mall" by Gang Starr, Guru references the Beverly center by saying "All the way from Green Acres to the Beverly Center, heads turn, and I'm the main concern when I enter"
- Usher the R&B singer alludes to the paparazzi spotting him having an affair with a woman at the Beverly Center in his song, Confessions: "I was hand in hand in the Beverly Center like man not giving a damn who sees me."
- The Beverly Center appears numerous times throughout the first three seasons of the animated cartoon Totally Spies!. They don't show it at all in the fourth or fifth seasons, after introducing The Groove, which is a parody of The Grove.
- On May 18, 2009, rap artist Dolla was fatally shot at the Beverly Center.
- In the new 90210 the Beverly Center is referenced to when the father of the minor character called Harper threatens that if she does not get a grant, she will be working there.
- In the song "From Time" by the rapper/singer Drake, the Beverly Center is referenced when Drake says "Now it's therapeutic blowing money in a galleria or Beverly Center, Macy's where I discovered Bria."
- A replica of the Beverly Center appears in Grand Theft Auto V where it is renamed Rockford Plaza.
- In the film Eraserhead, industrial wasteland scenes were shot at the present location of the Beverly Center. Prior to its current state of development, the site was an oil field.
- Zev Yaroslavsky, Los Angeles City Council member (1974–94) who voted in favor of building the Beverly Center
- Studio zone—The Beverly Center is located at the intersection that marks the center of this zone, considered "local" by Los Angeles–area entertainment industry labor unions.
- The Ferrari Store
- Landsberg, Mitchell (August 6, 2001). "Decades-Old Oil Field Dies as Fairfax Area Mall Takes Shape". Los Angeles Times. Retrieved December 4, 2009.
- http://www.allbusiness.com/services/motion-pictures/4898032-1.html. allbusiness.com
- http://cinematreasures.org/theater/7220/. cinematreasures.org.