Beverly Center

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Beverly Center
Bevcent.jpg
View from the intersection of La Cienega Blvd. and 3rd St.
Location Los Angeles, California
Opening date March 1982
Developer A. Alfred Taubman, Sheldon Gordon & E. Phillip Lyon
Management Taubman Centers
Owner Taubman Centers
No. of stores and services 160+
No. of anchor tenants 2
Total retail floor area 883,000 sq ft (82,000 m2)
No. of floors 8
Website Beverlycenter.com

The Beverly Center is a shopping mall in Los Angeles, California, United States.

Description[edit]

The Beverly Center is a monolithic eight-story structure located at the edge of Beverly Hills and West Hollywood, California, between La Cienega and San Vicente boulevards. Anchor tenants include Macy's and Bloomingdale's. While the mall features staples of American retail like Banana Republic, Victoria's Secret and Forever 21, it is also home to several high-end designer boutiques, including Dolce & Gabbana, Louis Vuitton, Calvin Klein, Ben Sherman, Diesel, Gucci, Prada, The Ferrari Store, Burberry, Fendi, Victorinox Swiss Army, and Hugo Boss. Along with the retail and designers' boutiques, Beverly Center offers a full food court, guest service desk, valet parking, and taxi services. The mall also has several restaurants including P.F. Chang's China Bistro and California Pizza Kitchen. The mall's Rooftop Terrace offers sweeping views of the Hollywood Hills, Downtown Los Angeles and the Los Angeles Westside.

The Center's externally-visible escalators previously resembled similar escalators at the Pompidou Center in Paris, France; however, the escalators underwent renovation in 2007 and now have a different appearance which affords visitors an expanded view of the surrounding area and the hills to the north.

History[edit]

Beverly Center at the corner of La Cienega Boulevard and Beverly Boulevard

The Beverly Center was originally opened in 1982 by developers A. Alfred Taubman, Sheldon Gordon & E. Phillip Lyon. (The site's former occupant was a small amusement park known as Beverly Park and Kiddyland, featuring a ferris wheel, merry-go-round, and mini roller-coaster, and a pony ride known as Ponyland.) The northeast corner of the mall, at the intersection of Beverly and La Cienega Boulevards, happens to be the center of the studio zone.

The mall's unusual shape and lack of street frontage along San Vicente Blvd is due to its location on top of the Salt Lake Oil Field. The western portion of the mall property contains a cluster of oil wells, all operated by Plains Exploration & Production, in a drilling enclosure that is active to this date.[1][2]

The opening of the mall featured the debut of a multiplex movie theater initially boasting 14 screens, at that time the largest number of movie screens in any US multiplex.[3] The multiplex was launched on July 16, 1982, with the West Coast premiere of Miramax's The Secret Policeman's Other Ball which played on three of its fourteen screens. Even though the movie theater was located in Los Angeles, the opening was newsworthy enough to warrant a full article in the New York Times.[4] In the late 1980s, three smaller screens were removed on the main floor, so two larger auditoriums could be built on the roof. The theatre closed on June 3, 2010.

The mall contained the USA's first Hard Rock Cafe, the third installment of the restaurant chain, following those in London and Toronto. The Beverly Center was originally anchored by Bullock's and The Broadway department stores, and in 1993 Bullock's opened a separate Bullock's Men's store, before both stores were renamed Macy's in 1996. The Broadway closed its location in 1996 when it was absorbed into Macy's and its former store was reopened as a Bloomingdale's in 1997.

In 2004, Taubman Centers, the public Real Estate Investment Trust and successor to A. Alfred Taubman's shopping center interests, purchased its partners minority investments stake in the property.

In popular culture[edit]

Beverly Center and West Hollywood Hills
  • The centre appears in the 13th episode of the television series The Colbys where it was shown to be called Bullock's Beverly Centre.
  • Scenes from the movie Chopping Mall were shot at the Beverly Center in 1985.
  • While under construction, the Beverly Center was used as the backdrop for the 1976 film "Lipstick." This was actually the Pacific Design Center not the Beverly Center. In 1976 construction wasn't even started yet.
  • In the song "The Mall" by Gang Starr, Guru references the Beverly center by saying "All the way from Green Acres to the Beverly Center, heads turn, and I'm the main concern when I enter"
  • Usher the R&B singer alludes to the paparazzi spotting him having an affair with a woman at the Beverly Center in his song, Confessions: "I was hand in hand in the Beverly Center like man not giving a damn who sees me."
  • The Beverly Center appears numerous times throughout the first three seasons of the animated cartoon Totally Spies!. They don't show it at all in the fourth or fifth seasons, after introducing The Groove, which is a parody of The Grove.
  • On May 18, 2009, rap artist Dolla was fatally shot at the Beverly Center.
  • In the new 90210 the Beverly Center is referenced to when the father of the minor character called Harper threatens that if she does not get a grant, she will be working there.

See also[edit]

  • Zev Yaroslavsky, Los Angeles City Council member (1974–94) who voted in favor of building the Beverly Center
  • Studio zone — The Beverly Center is located at the intersection that marks the center of this zone, considered "local" by Los Angeles-area entertainment industry labor unions.

References[edit]

External links[edit]

Coordinates: 34°04′30″N 118°22′37″W / 34.075°N 118.377°W / 34.075; -118.377