MediaCom

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For the cable television and communications provider in the United States, see Mediacom.
MediaCom
Subsidiary
Industry Advertising, Marketing
Founded 1988
Headquarters London, UK
Key people
Stephen Allan
Worldwide Chairman & CEO
Parent GroupM
Slogan People first, better results
Website MediaCom.com

MediaCom is a global media agency. Its services include media/interactive planning and buying (including digital, direct and search), ROI research (encompassing direct response media), online/search engine marketing, consumer insights, media strategy and branded content. Specialist divisions include MediaCom Interaction, the company’s in-house digital media agency, and MediaCom Business Science, its team of econometricians and market analysts. The media agency is currently the third largest in terms of global billings.[1]

MediaCom is part of GroupM, WPP’s media investment management operation, along with MEC, Maxus, MindShare, Outrider, Kinetic and IEG. The company currently handles advertising budgets worth more than US$28bn [2] for clients such as Dell, GlaxoSmithKline, Procter & Gamble, Shell and VW Group.

Led by Worldwide Chairman & CEO Stephen Allan, who previously oversaw MediaCom UK’s climb from sixth place to market leader, the company now has 5,800 employees in 122 offices in 97 countries.[3] Its central coordination hubs are in London, New York, Miami and Singapore.

Awards[edit]

MediaCom was named International Media Agency Network of the Year at the 2010 and 2012 Global Festival of Media Awards.[4] It was also named Agency Network of the Year at the 2009,[5] 2010,[6] 2011 and 2013[7] Media and Marketing Awards.[8] In 2014 MediaCom were crowned The Media Agency Grand Prix Winner at the Campaign Awards.[9][10]

References[edit]

  1. ^ RECMA, Overall Billings Rankings 2009 "[1]", September 2010
  2. ^ RECMA, Overall Billings Rankings 2011 "[2]", July 2012
  3. ^ MediaCom website, Network & Contacts "[3]", December 2010
  4. ^ Festival of Media Awards website "[4]", May 2012
  5. ^ Media and Marketing Awards website "[5]", August 2010
  6. ^ Media and Marketing Awards website "[6]", December 2010
  7. ^ http://awards.mandmglobal.com/mm-global-awards-winners-2013/
  8. ^ Media and Marketing Awards website "[7]", October 2011
  9. ^ "Campaign Awards 2014 Winners". Campaign Media Awards. Catch Digital. Retrieved 8 December 2014. 
  10. ^ "MediaCom UK wins the top prize at this year's Campaign Awards". MediaCom.com. 20 November 2014. Retrieved 8 December 2014. 

[1]

External links[edit]

  1. ^ http://www.wpp.com/wpp/companies/mediacom/