|Nickname(s): Silk City|
Bhoodan Pochampally is a Mandal in Nalgonda District. Nalgonda District, which in turn is a district in Andhra Pradesh in southern India and is popularly known as Silk City (Telugu: సిల్క్ సిటీ) of India. It is most popular for its Pochampally Ikat style of saris and material.
Bhoodan Pochampally is located at (17.3861, 78.6433),
Pochampally is an interesting collage of tradition, history, heritage, modernity and widely known for Pochampally Saree . Surrounded by hills, tanks and ponds, and lush green fields, spread-out silk warps, neera tapping from palm trees, mat-making women, open-sky chatrashala houses, a perennially full tank, hills, temples, Vinoba Mandir - Bhoodan Ashram, and cultural complexes, Pochampally makes up for an exciting destination to spend one’s vacation. Also it is a perfect place to celebrate the festivals in rich colors.
Pochampally sari and industry
Main article: Pochampally Sari
Pochampally, a cluster of 80 villages, is the place where threads and colours find their way into the hands of skillful weavers and meander into the market as beautiful sarees and dress material is the most typical weaving village in Nalgonda District of Andhra Pradesh.
Basking under the glory on par with the weaves of other places (Such as Kanchi, Dharmavaram, Gadwal, Venkatagiri etc.), Pochampally weave is popularly known as ikkat or tie and dye weave. The uniqueness lies in the transfer of design and colouring onto warp and weft threads first and then weave them together. The fabric is cotton, silk and sico - a mix of silk and cotton. Increasingly, the colours themselves are from natural sources and their blends.
Pochampally has traditional looms, whose design is more than a century-old. Today this Silk City is home to more than 10000 weaving families in 100 villages.
History of Pochampally
On April 18, 1951, the historic day of the very genesis of the Bhoodan movement, Vinoba Bhave entered the Pochampally mandal in Nalgonda district, the centre of Communist activity. The organisers had arranged Vinoba's stay at Pochampally, a large village with about 700 families, of whom two-thirds were landless. Pochampally villagers gave Vinoba a warm welcome. By early afternoon villagers began to gather around Vinoba at Vinoba's cottage. The Villagers asked for eighty acres of land, forty wet, forty dry for forty families that would be enough. Then Vinoba asked," If it is not possible to get land from the government, is there not something villagers themselves could do ?" To everyone's surprise, Vedre Ramchandra Reddy, and Pochampalli Gopal Rao the local landlords got up & said in a rather excited voice: "We will give 250 acres for these people" At his evening prayer meeting, they repeated their promise to offer 250 acres each of land to the villagers. This incident neither planned nor imagined was the very genesis of the Bhoodan movement & it made Vinoba think that there in lay the potentiality of solving the land problem of India. This movement later on developed into a village gift or Gramdan movement. As the huge, massive and magnificent movement called Bhoodan Movement was born at this village Pochampally, the village renamed to Bhoodan Pochampally. Later Pochampalli Gopal Rao Donated thousands of acres to the poor people of Pochampalli Village and Later started the Pochampalli Grameena Bank in 1940.
In 1999, the weaving industry of Bhoodan Pochampally came to limelight when a young weaver C Mallesham developed a machine for automating the time consuming, laborious and painful Asu process of winding of yarn before the dyeing and weaving is done. The innovation was recognized by National Innovation Foundation – India.
Pochampally: new era of Silk City
The consumer-weaver interactions provide inputs for new designs. The weavers from the older and new generation have shown resilience and adapted themselves to the changing tastes of the consumers – from telia rumals, bedsheets, to sarees to dress materials for the modern woman and man; from cotton, to silk & to sico. The women are also making garments and other products from the fabric. Kamaladevi Chattopadhyay, Konda Laxman Bapuji and similar others were instrumental in weavers' efforts to adapt.
Recently Chenetha Gurukulam has been started with the spirit of introducing & handing over the ancient art to the world. With experienced Gurus here popularly known as Master Weavers, the Gurukulam teaches the entire process of Weaving since from its inception to Ready to wear condition. The Gurukulam comprises different programs with multiple course durations. Overall it makes one's vacation to be learn encroached, spirit & joy filled. It is the Tourist's one of dream spot to explore the Villages & Culture of India.
- "US Gazetteer files: 2010, 2000, and 1990". United States Census Bureau. 2011-02-12. Retrieved 2011-04-23.
- Recognition of Asu Machine by National Innovation Foundation