|Founder(s)||Jeronimo Martins Group, (co-founder) Mariusz Świtalski|
|Headquarters||Poland, Kostrzyn, ul. Żniwna 5|
|Number of locations||nearly 2,400|
|Key people||Pedro de Castro Soares|
|Products||Discount store, Supermarket|
|Revenue||PLN 32,000,000,000 (2013)|
Biedronka is the biggest chain of no frills supermarkets in Poland (nearly 2,400 shops and 37,000 employees), owned by the Portuguese company Jerónimo Martins. Literally, the name translates as ladybug which is the logo of the company.
Biedronka sells mainly local (Polish) products, much of which are manufactured specially under the company's own label. It is one of the best recognized companies in Poland (98% of the population) and is targeted at lower-income customers. It also sells a variety of Portuguese-made products. In 2013 90% of the product range were Polish-made.
|This Poland-related article is a stub. You can help Wikipedia by expanding it.|