Biedronka

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Jeronimo Martins Polska S.A.
Type Joint-stock company
Industry Retail
Founded 1995
Founders Jeronimo Martins Group, (co-founder) Mariusz Świtalski
Headquarters Poland, Kostrzyn, ul. Żniwna 5
Number of locations nearly 2,400
Area served Poland
Key people Pedro de Castro Soares
Products Discount store, Supermarket
Revenue Increase PLN 32,000,000,000 (2013)[1]
Website biedronka.pl
a Biedronka store in Toruń

Biedronka is the biggest chain of no frills supermarkets in Poland (nearly 2,400 shops and 37,000 employees), owned by the Portuguese company Jerónimo Martins. Literally, the name translates as ladybug which is the logo of the company.

Biedronka sells mainly local (Polish) products, much of which are manufactured specially under the company's own label. It is one of the best recognized companies in Poland (98% of the population) and is targeted at lower-income customers. It also sells a variety of Portuguese-made products. In 2013 90% of the product range were Polish-made.[2]

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