North American version of
the BK Big King sandwich.
|Nutritional value per 1 sandwich (196 g)|
|Energy||490 kcal (2,100 kJ)|
32 g (11%)
|Dietary fiber||2 g (8%)|
28 g (43%)
|Saturated||11 g (60%)|
All data displayed follow the Canadian Food and Drug Act and Regulation regarding the rounding of nutritional data.
|Percentages are roughly approximated using US recommendations for adults.|
The Big King sandwich is one of the major hamburger products sold by the international fast-food restaurant chain Burger King that is sold internationally in several forms. It was originally configured identically to the McDonald's Big Mac including a three piece roll. It was later reformulated as a standard double burger, and given several variations on its name, including Double Supreme and King Supreme. The product was discontinued in United States after the late 1990s, but it returned to said market in November 2013 as a permanent product; the product is also available in several other countries in different formats. There is also a chicken variant of the sandwich in the United States and Canada.
The company markets several variants of the burger between international markets, with or without the center roll, in the various regions and countries in which it does business. To promote continuing interest in the product, Burger King occasionally releases limited-time variants on the Big King. Being one of the company's major offerings, the Big King sandwich is sometimes at the center of advertising promotions, product tie-ins. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in the product.
The Double Supreme cheeseburger and released in January 1996. The launch ad included a McDonald worker eating the Supreme. Originally, the burger had a look and composition that resembled the Big Mac: it had two beef patties, "King" sauce, lettuce, cheese, pickles and onions on a three-part sesame seed bun. Because its patties are flame-broiled and larger than McDonald's grill fried, seasoned hamburger patties and the different formulation of the "King Sauce" vs. McDonald's "Special sauce", the sandwich had a similar, but not exact, taste and different caloric content.
The sandwich was renamed the Big King and reintroduced in the summer of 1997. In 2001, the company re-branded it to the current King Supreme name as part of a menu reorganization designed to better compete with a similar planned menu expansion at McDonald's early the next year. While the sandwich was discontinued in the United States in 2003, sales continued in Canada and parts of Europe. The sandwich was also modified in Canada and parts of South and Central America to include as single patty version and a larger version, called the King Supreme XXL, in Europe. The original version of the Big King was reintroduced as a permanent menu item in 2013, with a chicken variant introduced in May 2014. When first reintroduced in 2013, the sandwich was made with two of the company's 1.7 oz (48 g) hamburger patties, but was modified in February 2014 to use two 2.0 oz (57 g) Whopper Jr. patties.
As noted, the Big King sandwich was introduced to compete directly with the McDonald's Big Mac sandwich. It joins a group of sandwiches from other vendors that are designed as counters to the more well-known McDonald's sandwich. This includes the Big Shef sandwich originally from now-defunct chain Burger Chef and occasionally produced as a limited time offering (LTO) from current trademark owner Hardees.
- Chicken Big King
- Mushroom & Swiss Big King - Topped with mayonnaise, mushrooms and processed Swiss cheese
- The Double Supreme (alias)
- The King Supreme (alias)
- The King Supreme Jr. (Single hamburger patty)
- Hambúrger Supremo (Brazilian version of King Supreme Jr.)
- The Big King XXL (a 1/2 pound Big King, with two Whopper patties)
The King Supreme debut with an advertising campaign created by the McCaffery Ratner Gottlieb & Lane agency which featured blues legend B.B. King. The ads pushed the companies lunch and dinner periods as the best time to have the sandwich and had King doing a voice over in which he alternately talked or sang about the sandwiches.
The company's online advertising program in Spain states that the BK XXL line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combined with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." The company went on to say the it offers other healthier items such as salads and that customers are free to choose their own foods and modify them as they desire.
Similar sandwiches by other vendors:
- Mcdowell, Bill (February 10, 1997). "Burger KIng Ads Take Slap at MCD: it's Double Supreme vs. Big Mac while Price Positioning Continues". Ad Age (Crain Communications). Retrieved December 2, 2014.
- Lubow, Arthur (April 19, 1998). "Steal This Burger". The New York Times. Retrieved December 4, 2007.
Burger King reports that in blind tastings consumers prefer its recently introduced Big King to the Big Mac by a wide margin.
- Amy Zuber (December 17, 2001). "Listen up, Mac: BK aims to reign supreme, orders menu changes". Nation's Restaurant News. Retrieved December 4, 2007.
The new "King Supreme" -- which will replace Burger King's poor-selling Big King-- is similar to the Big Mac except that the burger will be flame-broiled and topped with a different sauce and no middle bun will be used, according to BK spokesman Rob Doughty.
- AP Wire (16 November 2006). "Spain Nixes Burger King Ad". CBS News. Archived from the original on 12 October 2007. Retrieved 26 September 2007.
- Horovitz, Bruce (5 November 2013). "Burger King re-rolls out Big Mac-buster Big King". USAToday. Retrieved 5 November 2013.
- Wong, Vanessa (7 November 2013). "Burger King’s Big Mac Clone Becomes Even More of a Knockoff". Bloomberg Businessweek. Retrieved 25 May 2014.
- Patton, Leslie (17 April 2014). "Burger King’s Big King Hamburger Gets a Chicken Makeover". Bloomberg. Retrieved 25 May 2014.
- Horovitz, Bruce (11 February 2014). "Burger King beefs up Big King, tops Big Mac". USA Today. Gannet. Retrieved 25 May 2014.
- "Burger King Launches BB King Ad Campaign". Restaurant Business News. 2002-01-14. Retrieved 2007-12-04.
When we developed these new sandwiches, we asked him [BB King] to star in the commercials to lend his musical talent and to acknowledge our customers' tastes not only in food but also in music.