Bike to Work Week Victoria
Bike to Work Week Victoria is an annual event held in communities throughout greater Victoria, British Columbia. It is organized by the Greater Victoria Bike to Work Society. The purpose of the event is to encourage bicycle commuting. Bike to Work Week began in 1995. In 2008, the Bike to Work BC Society was formed as a legal entity to run the event in Victoria and other communities around BC. Since its inception ridership in the yearly event has steadily increased, and in 2009 over 7000 people participated.
Bike to Work Week is first a marketing initiative and secondarily a cycling event. The behavior change (public health) model, relying on research conducted by both the provincial and federal governments that identified barriers to cycling and reasons for choosing cycling, was applied as a way to accomplish the goal of recruiting employees to bicycle to work.[1]
Bike to Work Week 2010 will take place May 31 through June 6th in Greater Victoria.
[edit] References
- ^ "Bike to Work Week: A Case Study in Successful Behavior Change". Pedestrian and Bicycle Information Center (PBIC). http://www.bicyclinginfo.org/library/details.cfm?id=4278.
Smith, Ray, Pedalling Bike-To-Work-Week, Times Colonist. April 26th, 2006
Bike to Work Next Week, Black Press, May 26, 2006
New Cycling Commuter Sings Praises of Bike to Work Week, Victoria News, May 31, 2006
