The younger Ballard became director and vice-president of Maple Leaf Gardens in 1972 when his father was sentenced to prison for fraud. Their relationship deteriorated after Harold Ballard's release from prison and return to Maple Leaf Gardens the following year though Bill Ballard remained on the MLG board until 1988 when his father removed him from the board and barred his concert promotion company from the Gardens.
Bill Ballard was a founder of Concert Productions International (familiarly, CPI), a major promoter of rock concerts and tours in North America. It was established in Toronto in 1973 as a subsidiary of WBC Productions Ltd by Michael Cohl, William (Bill) Ballard, and David Wolinsky.
Ballard died of cancer in 2014 at the age of 67.
- "Bill Ballard, rock promoter and one-time Maple Leaf boss, dies of cancer". Toronto Star. March 15, 2014. Retrieved March 15, 2014.
- ("Bill Ballard, son of Maple Leaf Gardens owner Harold Ballard. ... Ballard came into the company in 1973, enabling CPI")
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