Bill Lawrence (guitar maker)

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Bill Lawrence (born Willi Lorenz Stich on March 24, 1931 in Wahn-Heide (near Cologne), Germany) is a recording musician and an electric guitar pickup designer/maker and guitar designer/maker[1] in the musical instrument industry, designing pickups and guitars for Fender, Gibson, Peavey and other companies from the 1950s to the present.

[edit] History

Lawrence started as a violin player but moved to guitar, playing jazz, after a teenage accident and in 1948, he made his first pickup; in the jazz bands he played, he needed to be heard over the horns and drums. For a few years, he played on American military bases in Europe by the stage name "Billy Lorento" and was endorsed by the German guitar company Framus, with a signature model. By the early '60s, his professional name had become "Bill Lawrence," he have moved to the US, and was designing pickups; by 1969 he was working with Dan Armstrong on the see-through guitars the latter was building for Ampeg. When Armstrong moved to England, Lawrence took over his shop in Greenwich Village.[2]

In the early 1970s, Lawrence was hired by Gibson. Their earliest collaboration was the L6-S (designed 1972, first issued 1973), and his next job was to design pickups for a new model, the Gibson Marauder.[2]

Lawrence currently manufactures pickups identical in design to his original 1970s-series pickups under the Wilde Pickups brand.[3] Due to a legal dispute with a former partner of his [4] he is currently prohibited from using the Bill Lawrence brand name for his pickups. The trademark is owned by Jzchak Wajcman,[5] who produces pickups using the same tooling as the aforementioned vintage models under the name "Bill Lawrence USA". It is a point of contention as to which of these constitutes an "authentic" Bill Lawrence pickup.

[edit] References

[edit] External links

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