Bill Nussey

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Bill Nussey is the President and CEO of Silverpop,[1] a digital marketing technology provider that offers email marketing and marketing automation solutions.[2]

Education & Career[edit]

Nussey received a Bachelor of Science degree in electrical engineering from North Carolina State University and an M.B.A. from Harvard Business School.[2] He has 30 years of experience running technology and Internet companies.[3]

Nussey started his first company in high school, creating and selling software that provided enhanced graphics for early text-based computers.[4] In college, he and several co-founders started Da Vinci Systems,[4] which became one of the most widely used desktop email tools in the world, with more than 3 million users in 45 countries.[4][5] Da Vinci Systems was later sold to publicly traded ON Technology in 1994.[6]

Nussey joined Greylock, one of the oldest venture capital firms in the country, in 1996.[7] Nussey joined iXL Inc., a publicly traded e-business consulting firm,[8] in 1998, where he served as President and, later, CEO.[9]

In 2000, iXL had over 2,800 employees[10] and Nussey was named the most influential consultant in the world by Consulting Magazine.[8]

Silverpop[edit]

Since joining the company as President and CEO in 2000,[11] Nussey has overseen the acquisition of leading marketing technology companies such as Vtrenz,[12] PlacePunch[13] and CoreMotives.[14] Silverpop has 450 employees and 1,600 customers representing more than 5,000 brands around the world.[15]

Publications & Awards[edit]

Nussey is the author of several publications, including The Quiet Revolution in Email Marketing.[16]

He has been the recipient of the Direct Marketing Association's Marketing Technology and Internet Council Annual Award of Excellence[2] and was listed among the 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association in 2010 and 2011.[17] Atlanta’s Business to Business Magazine named him among the city’s top 25 entrepreneurs.[18]

References[edit]

  1. ^ "BtoB: Who's Who: Demand Generation". BtoB Magazine. July 11, 2011. Retrieved September 4, 2012. 
  2. ^ a b c "Company Overview of Silverpop Systems, Inc.". Bloomberg Businessweek. June 14, 2012. Retrieved September 4, 2012. 
  3. ^ "Leadership Team". Silverpop Website. September 4, 2012. Retrieved September 4, 2012. 
  4. ^ a b c Moran, Lindsay (August 7, 1989). "What they've learned on their way up the ladder". USA Today. Retrieved September 4, 2012. 
  5. ^ Tharpe, Jim (October 11, 2009). "Online marketing has benefited". Atlanta Journal Constitution. Retrieved September 4, 2012. 
  6. ^ Strow, David (December 30, 1996). "Accipiter sets sights on $5M expansion plan". Triangle Business Journal. Retrieved September 4, 2012. 
  7. ^ Goetzl, David (December 9, 2009). "The Lay Of The Email IPO Land". MediaPost. Retrieved September 4, 2012. 
  8. ^ a b "The Top 25 Consultants of 2000: Bill Nussey of iXL, Inc.". Consulting Magazine. September 4, 2012. Retrieved September 4, 2012. 
  9. ^ "Adding RSS to the Marketing Mix". iMediaConnection. December 9, 2009. Archived from the original on 11 April 2006. Retrieved March 27, 2006. 
  10. ^ McCance, McGregor (June 11, 2000). "IXL, ELLIS SPEEDING AHEAD; AREA NATIVE'S LATEST VENTURE SUCCESSFUL". The Richmond Times-Dispatch. 
  11. ^ Credeur, Mary Jane (July 7, 2003). "Silverpop acquires Avalon Division". Atlanta Business Chronicle. Retrieved September 4, 2012. 
  12. ^ Khan, Mickey Alam (May 8, 2007). "Silverpop buys Vtrenz for lead management". Direct Marketing News. Retrieved September 4, 2012. 
  13. ^ Heine, Christopher (October 5, 201). "Silverpop Marries Foursquare to Email". ClickZ. Retrieved September 4, 2012. 
  14. ^ Greenberg, Paul (March 26, 2012). "Microsoft - Convergence at Last?". ZDNet. Retrieved September 4, 2012. 
  15. ^ "Silverpop Tops 5,000 Brands". MarketingVOX. August 27, 2012. Retrieved September 4, 2012. 
  16. ^ McCloskey, Bill (April 5, 2007). "Email Blogs". MediaPost. Retrieved September 4, 2012. 
  17. ^ "SLMA Announces 50 Most Influential People In Sales Lead Management". DemandGen Report. July 11, 2011. Retrieved September 4, 2012. 
  18. ^ "Bill Nussey". CrunchBase. September 4, 2012. Retrieved September 4, 2012. 

External links[edit]