Billa (supermarket)

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For other uses, see Billa.
Billa AG
Type Subsidiary of REWE-Zentral
Industry Retail
Founded 1953
Headquarters Wiener Neudorf, Austria
Key people Volker Hornsteiner,
Josef Siess
Products Supermarkets
Revenue Increase Euro 1.4 billion
Employees 18,400 (2012)
Website www.billa.at
Billa Flagship-Store in Vienna
On the outskirts, more adventurous designs can be found. This Billa store is in Favoriten, Vienna

BILLA is an European supermarket chain originating in Austria, a market where the brand maintains its largest presence with more than 1000 stores.[1] It is owned by Germany's REWE Group.

The supermarkets' name is derived from a contraction of BILliger LAden, German for 'inexpensive shop' [2]

Billa in Europe[edit]

Billa in Europe

Billa operates stores in these 9 European countries:

Country No. of stores
Austria Austria 1,000+
Czech Republic Czech Republic 192
Slovakia Slovakia 120
Bulgaria Bulgaria 84
Romania Romania 80
Russia Russia 72
Italy Italy 67
Croatia Croatia 49
Ukraine Ukraine 32

Billa in Bulgaria[edit]

The company opened its first supermarket in Bulgaria in 2000 and has since then expanded to cover 35 Bulgarian cities, operating a total of 88 supermarkets. Several others are in construction or in planning. The new Billa supermarkets will be in Veliko Tarnovo, Sandanski, Ruse, Sofia and there will be a second BILLA supermarket in Sliven. The newest addition to the network is a supermarket located in the underpass of metro station "St. Climent Ohridski" in the centre of Sofia. Three new outlets are to be opened until the end of September 2009 bringing the total number of shops to 50.

In June 2006, the roof of one of the stores in Sofia collapsed during a storm. There were no injuries reported. There was an investigation to determine the reason for the poor quality of the construction work and whether the same problems are present at other Billa stores in the country.[3] Starting October 31, 2007, 11 people are going to be tried for the collapsed roof. If convicted, It is expected that they will be fined up to 1,000 leva (approx. US$700) each.

Billa in Romania[edit]

Billa is owned by Rewe Group, which also operates XXL, Penny Market and Selgros outlets in Romania. The company uses the tagline Billa zilnic - Cel mai bun pentru mine ("Billa daily - The best for me") and opened its first store in Bucharest in 1999. Since then, Billa has turned into one of the most well represented supermarket chains, with 80 stores (as of October 2013) in Romania.[4]

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