|Traded as||ASX: BBG|
|Founded||Gold Coast, Queensland, Australia (1973)|
|Headquarters||Burleigh Heads, Queensland, Australia|
|Key people||Neil Fiske, Chief Executive Officer (CEO)
Dr Ian Pollard, Chairman
|Products||Apparel, sporting goods|
|Revenue||A$1.34 billion (2013)|
|Net income||A$859.5 million (2013)|
Billabong International Limited is primarily a clothing company that also produces accessories and skateboard products under other brand-names. Founded in 1973 by Gordon and Rena Merchant, the company first traded on the Australian Securities Exchange on 11 August 2000. The name "billabong" is derived from the Wiradjuri word "bilabaŋ" that refers to a "creek that runs only during the rainy season". As of September 2013, Von Zipper, and Element are two of the prominent brands that Billabong owns.
From late 2012 onwards, following the company's collapse in the period since 2008, Billabong International has been the subject of a protracted bidding process that the company's former United States chief Paul Naude has been a participant in.
- 1 History
- 2 Profitability
- 3 Team
- 4 See also
- 5 References
- 6 External links
Billabong was founded in the Gold Coast, Queensland, Australia in 1973 by Gordon Merchant. At first, he designed and created the board shorts at his home and then sold them to local surf shops. Surfers soon realized the durability of Merchant's board shorts that was the result of his triple-stitching technique. Merchant understood that his company needed to expand to achieve success, so Billabong started to sponsor contests—these contests increased the public's awareness of Merchant's products and the company consequently expanded. By the 1980s, Billabong board shorts were present throughout Australia.
Based upon his success in Australia, Merchant decided to export Billabong's products and, by the late 1980s, Merchant's board shorts were available in other countries, such as New Zealand, Japan, and South Africa. In the 1990s, the surf industry as a whole grew exponentially and Billabong was a part of this growth process. The company was first traded on the Australian Securities Exchange in mid-2000, and this development provided the company with the funds to further expand and acquire other companies.
As the company developed further, it acquired new brands and retail outlets to move beyond the area of wholesale business, and the first decade of the 21st century was a particularly active period of expansion for Billabong. Von Zipper, an eyewear brand, was acquired in early 2001 and the acquisition of skateboarding apparel and hard good brand Element was announced in July 2001.
The acquisition of the Kustom surf shoe brand, as part of Billabong's purchase of the Australian Gold Coast-based Palmers Surf company, was disclosed in September 2004. The following year in December, an official press release was published to announce the acquisition of Nixon, a watch and accessories brand in the board sports market.
The acquisition of wetsuit and technical watersport accessories brand Xcel became effective on 1 September 2007, and Jodhi Meares's Tigerlily brand was acquired shortly thereafter in December of the same year. The Tigerlily decision represented the first time that Billabong had acquired a brand focused exclusively on the 'girls' market, and the intention of management was to position the new addition so that it complemented the company's own 'Billabongs Girls' line.
In 2008 Billabong continued with the consistent acquisition activity that occurred in 2007 and announced four acquisitions over four successive months. Following the acquisition of the Gold Coast store Kirra Surf in May, the company announced its acquisition of the retail operations of Quiet Flight, a retail company on the east coast of the US that had already been operating licensed Billabong and Element retail outlets in Times Square, New York, US. The Quiet Flight deal resulted in the addition of 14 Quiet Flight and Surf Warehouse retail stores, most of which were located in Florida, US. Then in June 2008, the founders of the Sector 9 skateboard company accepted an offer from Billabong that also included the purchase of the Gullwing skateboard truck brand. Finally in August, Billabong confirmed the acquisition of boardsport accessories brand DaKine, which specialises in backpacks, bags, gloves and accessories, in a press release that projected that "DaKine is expected to contribute approximately 4% of Billabong International Limited’s Group sales in the 2008-09 financial year".
Billabong's retail expansion continued into late 2008 with the November purchase of the United Kingdom (UK)-based 13-store retail chain Two Seasons for an undisclosed sum. Billabong only announced a single acquisition in 2009 with the purchase of Swell, a US-based online retailer of boardsports brands, for an undisclosed sum.
Billabong commenced 2010 with the signing of a ten-year licensing deal with popular skateboard company Plan B, and Plan B subsequently entered into a partnership arrangement with Element. In May 2010, Billabong's retail expansion continued with the acquisition of American surf retailer Becker Surf & Sport in May (the Becker deal included the business' online operations, but not its surfboard operations), followed by the purchase of prominent Canadian action sports retailer West 49 in late June. Further acquisitions were then announced in the remainder of 2010: the acquisition of apparel brand RVCA was confirmed in July and the label's founder Pat Tenore explained his decision in the Billabong press release: "One of the key things about Billabong is its respect for the creative independence of each of its brands and that level of flexibility will allow RVCA to maintain its identity while benefiting from the support of the wider Billabong group"; after RVCA, Billabong then returned to the retail market and ended the year with the October acquisition of the Australian retail stores Surf Dive 'n' Ski and Jetty Surf—from vendor General Pants Group—for an undisclosed amount.
On 17 February 2012, Billabong announced its intention to undergo a major restructure. Up to 150 stores will be closed. 400 full-time jobs will be lost internationally, including up to 80 in Australia. 48.5% of its Nixon watches and accessories brand name will be sold to Trilantic Capital Partners (TCP) to establish Nixon as a joint venture.
The partial sale will give approximately $US285 (A$265.78) million in net proceeds to Billabong. It is intended that proceeds from the sale will be used to reduce debt. In February 2012, TPG Capital made two takeover proposals which were both not accepted. Billabong announced that Gordon Merchant, who owns 15% of the company's shares, had rejected both the offers.
On 27 August 2012, Chief Executive Laura Inman presented her four-year plan to try to return Billabong to positive sales growth and increase earnings. The plan included a range of measures with the key focus being on simplifying the business, leveraging its namesake brand, improving its supply chain and e-commerce offerings. The new initiatives are estimated to cost approximately $80 million. In September 2012 two private equity firms, TPG Capital and Bain Capital, are bidding for ownership of Billabong.
As of 5 June 2013, the company was yet to finalise a takeover deal with either of the two American private equity suitors; however, a refinancing deal was nearing completion as of this date. On 4 June 2013, Billabong stated that it was unable to reach an agreement with US private equity funds Altamont Capital Partners and Sycamore Partners, 16 months after the first takeover move emerged.
A media report published on July 18, 2013 conveyed that the takeover process had "exploded into acrimony", as two US hedge funds contested the offer from Altamont Partners that was accepted by the company on July 16, 2013. Acting together, the hedge funds claimed that they had made a superior offer to the one that was accepted, whereby a debt-for-equity swap was proposed that would result in a 60 percent stake in Billabong. As of July 19, 2013, Billabong rejected the claim from hedge funds Centerbridge Partners and Oaktree Capital, stating that the proposal in question was conditional and could therefore not be accepted.
As of August 23, 2013, Billabong confirmed that is considering a rival deal from US hedge funds Centerbridge and Oaktree after the company had initially announced that plans to accept $US300 million loan from an Altamont-led consortium. The two hedge funds offered a higher price than Altamont, as well as a lower interest rate on a loan. Also as of this date, Billabong shares gained 6.8 percent, to 58.75 cents.
A media report on 27 August 2013 stated that Billabong will be moving ahead with the $US325 million refinancing proposal from Altamont and Blackstone. As of the same date, Centerbridge and Oaktree were actively pursuing Billabong directors in relation to their deal that they believe is sifnificantly superior to the accepted proposal. The consortium also claimed that they could finalise the details and a recapitalisation within a brief time period, and would allow acting, Altamont-installed boss Scott Olivet to remain if their offer succeeds. The company's chairperson Ian Pollard explained:
We are nearing the end of a long process that has caused distraction, impacted on staff morale and has been very costly. The company looks forward to refocusing, reinvigorating its brands and rebuilding the business on a solid, long-term financial footing.
Pollard stated on 29 August 2013 that the chance of Billabong considering the Centerbridge and Oaktree consortium offer was low. At the time of the interview, Pollard explained that Billabong's board is still evaluating the proposal, but also stated that the board is hesitant to overlook the deal brokered with Altamont and Blackstone.
As of 21 September 2013, Billabong's deal with Altamont was no longer valid, and the company was in the process of seeking approval from shareholders to finalise an arrangement with Centerbridge and Oaktree, and their affiliates. If brokered, the deal will mean that the Centerbridge and Oaktree consortium will control most of the company's senior debt, it will own up to 40.8 per cent of Billabong's shares and will also be entitled to install three representatives on Billabong's board. On 21 September 2013, the Centerbridge and Oaktree consortium appointed new chief executive Neil Fiske; as of this date, Billabong was also continuing the search for a buyer for the Canadian skateboard retail chain West 49.
The company's sale of the West 49 retail chain was announced on 4 November 2013, with fashion retailer YM Inc. identified as the buyer. West 49 will be sold for approximately CAD$9–11 million, but Billabong has also entered into a two-year non-exclusive wholesale agreement with YM Inc. worth approximately CAD$34 million. The ownership of 92 West 49 retail stores, located across Canada, will be transferred through the deal.
In 2000 the company was listed with sales of A$225 million that grew to A$1.7 billion in 2011. Profits of A$249 million were achieved in 2007. For the six months to 31 December 2011, Billabong experienced a 71 per cent drop in net profit to A$16.097 million.
In early 2013, Billabong revealed earnings collapses across core business markets that "decimated its business". Losses in the December half are A$536.6 million. A late August 2013 media report stated "the Billabong label itself is now deemed essentially worthless, according to Billabong's accounts" following the declaration of an A$859.5 million loss for fiscal year 2013. Billabong's brands were worth A$90 million at the end of June 2013 and on the morning of 27 August 2013, the company stated that global sales of A$1.34 billion were down by 13.5 per cent in reported terms for 2012-13.
The Billabong brand sponsors teams of riders in different subcultures who play an ambassador-like role for both the brand and the lifestyle that is being promoted. The company's team structure was overhauled and the categories were refined to only include "International" and "North America"; as of August 26, 2013, a skateboard team is no longer listed on the website.
- Laura Enever
- Courtney Conlogue
- Ellie-Jean Coffey
- Keala Kennelly
- Alessa Quizon
- Frankie Harrer
- Moana Jones
- Lindsay Perry
- Lauren Hill
- Emi Koch
- Jamie Anderson
- Helen Schettini
- Rebecca Torr
- Alex Duckworth
- Jenna Blasman
- Taylor Godber
- Andy Irons
- Taj Burrow
- Joel Parkinson
- Mark Occhilupo
- Dave Rastovich
- Wade Goodall
- Greg Long
- Donavan Frankenreiter
- Jack Freestone
- Luke Egan
- Manoa Drollet
- Creed McTaggart
- Ryan Callinan
- Laurie Towner
- Dylan Longbottom
- Sepp Bruhwiler
- Tyler Warren
- Sterling Spencer
- Raven Lundy
- Peter Mendia
- TJ Barron
- Phillip Goold
- Tommy Coleman
- Cody Thompson
- Kaimana Jaquias
- Seth Moniz
- Isaiah Moniz
- Josh Moniz
- Josh Burke
- Micha Cantor
- Nathan Behl
- Alejandro Mojeda
- Ian Gentil
- Cam Richards
- Griffin Colapinto
- Jake Halstead
- Kaunaloa Ng
- Ethan Osborne
- Brody Sale
- Jackson Bunch IV
- Ryland Rubens
- Tyler Killeen
- Wolle Nyvelt
- Bode Merrill
- Tadashi Fuse
- Garrett Warnick
- Scot Brown
- Shayne Pospisal
- Benji Ritchie
- Eero Niemela
- Chris Carr
- Toby Miller
- Judd Henkes
- Raphael Derome
- Mike Dowdy
- Shawn Watson
- Erik Ruck
- Brian Grubb
- Danny Harf
- Marc Rossiter
- Dustin O'Ferrall
- Billabong Pro Jeffreys Bay
- Billabong Pipeline Masters
- Billabong Pro Teahupoo
- Billabong XXL
- Tribal Gear
- Koons, Cynthia; Tan, Gillian. "Billabong Basks in Takeover Interest". The Wall Street Journal. p. B7.
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