The Friday edition or Birmingham Mail (Friday) is distributed free in Birmingham city centre. It target's young, urban commuters and has a combined (free and paid) circulation of 90,004. It has a readership of 154,000.
The newspaper's currently owned by the Trinity Mirror Group who also owns the Daily Mirror and the Birmingham Post, the weekly business tabloid sold in the Birmingham area. The current Birmingham Mail editor is David Brookes, who is also Editor-in-Chief of the Birmingham Post and Sunday Mercury. The former Editor of the newspaper was Steve Dyson, who held the role from 2005 until 2010.
The paper hits the streets at 06:00 and is on sale until the end of the day. The advertising deadlines are up until 17:00 to get into the next day's edition.