Page took the colors from an existing bisexual symbol and gave it his own spin, saying,
In designing the Bi Pride Flag, I selected the colors and overlap pattern of the 'bi angles' symbol.
The deep pink or rose stripe at the top of the flag represents the possibility of same gender attraction; the royal blue stripe at the bottom of the flag represents the possibility of different gender attraction and the stripes overlap in the central fifth of the flag to form a deep shade of lavender or purple, which represents the possibility of attraction anywhere along the entire gender spectrum.
The flag's aspect ratio is not fixed but 2:3 and 3:5 are often used, in common with many other flags.
The exact colors given by the designer are: PMS 226, 258, and 286. (approximate HTML/RGB values: #D60270, #9B4F96, #0038A8)