Bitburger brewery

From Wikipedia, the free encyclopedia

Bitburger brewery (Bitburger Brauerei Th. Simon GmbH) is a large German brewery founded in 1817 by Johann Wallenborn. It is the market leader in Germany with annual sales of 4.12 million hectolitres^[1], the most well known product being Bitburger Premium Pils^[2].

Contents 1 History 2 Advertising 3 Product range 4 References

[edit] History

Johann Peter Wallenborn founded the brewery in Bitburg in 1817 at the age of 33. His father owned a brewery in Kyllburg. Three years after Wallenborn's death in 1839 Ludwig Bertrand Simon married into the family business and became owner of the brewery, naming it Simonbrau. His son, Theobald Simon, took over the brewery in 1876 at the age of twenty-nine.^[3].

[edit] Advertising

The company slogan is, "Bitte ein Bit." This is literally, "Please, a Bit," or "a Bit, please." In the 1970s a second slogan was introduced, "Abends Bit, morgens fit" ("Bit in the evening, fit in the morning") implying that the consumption wouldn't lead to a hangover. During that time either of the slogans could be found on Bitburger glasses.

[edit] Product range

Bitburger is a 4.8% abv Pilsner with annual sales of 1.2 million hectolitres. The popularity of Bitburger extends beyond the local area of Bitburg. Although Germans generally prefer local breweries, it is a popular beer throughout Western Germany, and is favored in many areas of North Rhine Westphalia over even Alt beer or Kölsch, which are popular in Düsseldorf and Köln.

In Germany, there are also variations of the original beer, mostly beermixes, available. "Bit Sun" (a light beer), "Cola Libre" (beer and cola and rum-lemon-flavor), "Bit Copa" (beer and lime and cachaca)and "Bit Passion" (beer and pomegranate). There is also a malzbier called "Kandimalz" and "Bitburger Alkoholfrei", a non-alcoholic version of the normal "Bitburger".

It is exported throughout the world. It is also available in Mini Kegs in some countries such as Australia. In the US, it's available in 16.9oz cans, 12oz bottles, the 5L Mini Keg, and on tap in select locations.

[edit] References

• Official Site (English)

Coordinates: 49°58′28″N 6°31′18″E / 49.97444°N 6.52167°E / 49.97444; 6.52167