Their name supposedly meant "kings of the world". Early in the 1st century BCE, they had been one of the main Gaul tribes, especially in terms of druids and their political influence. But they soon declined in power as the Druids were an important target for Julius Caesar in his conquest of Gaul. What is more, the fact that Avaricum (Bourges) was the only Celtic city that Vercingetorix, for once not following his scorched earth strategy, did not burn in front of Caesar's legions is another proof of the political importance of the Bituriges.
Eventually, the town was to be buried by the Roman legions.
Argentomagus (near today's Argenton-sur-Creuse) was another oppidum of theirs. This is one of several tribes which seem to have split, the Bituriges-Cubi lived near Bourges/Berry, the Bituriges-Vivisci near Burdigala (Bordeaux).