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Designed in 1963, the Strada was launched in 1965. It was similar in concept to the Iso Grifo, also designed by Giotto Bizzarrini, and even used the Grifo name while in the planning stage. It was later sold as the 5300 GT.
The Strada was powered by a Chevrolet Small-Block engine displacing 5358 cc and producing 365 hp (272 kW). A four-speed manual transmission, de Dion tube rear suspension, and limited slip differential were also used. The aluminum body, designed by Bertone, was a 2-seater. A single spyder version was also built.
In the end, 133 examples were produced from 1965 through 1969.