Black & White (whisky)

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Black & White
Blackwhitewhiskey.jpg
The label of Black & White, featuring a Scottie and a Westie.
Type blended Scotch whisky
Manufacturer Diageo
Country of origin Scotland


Black & White is a blended Scotch whisky. It was originally produced by the London-based James Buchanan & Co Ltd founded by James Buchanan. Originally known as House of Commons (after the British House of Commons), its nickname, referring to the black and white labelling, was eventually adopted as the official brand instead.[1] The brand's motif (featuring a black Scottish Terrier and a white West Highland White Terrier) was conceived by James Buchanan himself during the 1890s.[2]

In 1968 the Black & White brand featured in an important trademark infringement case, Maier Brewing Co. v. Fleischmann Distilling Corp., 390 F.2d 117 (9th Cir. 1968) when a brewing company started manufacturing beer under the brand name "Black and White". After a series of mergers and acquisitions involving Dewar's (1915), Distillers Company, and Guinness (forming United Distillers), the brand is now owned by Diageo. It claims to be the most successful in France, Venezuela, and Brazil.[2] At present, the brand is sold within the United Kingdom.[1]

In popular culture[edit]

References[edit]

  1. ^ a b "A Black & White Scotch Whisky review", "Collins Pocket Reference:Whisky" via www.awa.dk. Article retrieved 2006-11-07.
  2. ^ a b "Our Brands: Black & White", Diageo corporate website (diageo.com). Article retrieved 2006-11-07.
  3. ^ Foot, John. Winning at All Costs: A Scandalous History of Italian Soccer.