WABI-TV, Bangor's CBS affiliate was the long-time television home for Black Bear sports, including most home football games and men's and women's basketball games (also carried on PortlandCW affiliate WPXT); WABI's relationship with UMaine, which dated to the station's founding in 1953 (outside of a period from 1989 through 1997 in which rival WLBZ-TV held the rights) ended in 2013, after the station was unable to reach a renewal deal with Learfield Sports. In July 2013, Learfield reached a deal to make WVII-TV and WFVX-LD, Bangor's ABC and Fox affiliates, the new flagship television stations for the Black Bear Sports Network. As part of the deal, Black Bear sports telecasts will also be seen on Fox College Sports, and production will be handled by Pack Network (WABI had produced its telecasts in-house). Select basketball games are carried on ESPN Plus and America East TV and picked up by NESN or carried locally on other Bangor-based television stations.
In 2013 new 5 year deals were announced, Blueberry Broadcasting's WVOM-FM/WVOM/WVQM will be the flagship for men's ice hockey and football, Waterfront Communications' WGUY will be the flagship for basketball and baseball.