Black Dog Scotch Whisky

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Black Dog Scotch Whisky
Black Dog Scotch Whisky Logo
Black Dog Scotch Whisky brand logo
Type Scotch whisky
Manufacturer United Spirits Ltd (USL)
Country of origin Scotland
Introduced 1883
Alcohol by volume 42.8%
Colour Amber[1]
Flavour Matured wood, toasted malt, mild honey sweetness, delicate butterscotch[1]
Variants
  • Black Dog Black Reserve
  • Black Dog Gold Reserve Aged 12 Years
  • Black Dog Reserve Aged 18 Years
  • Black Dog Quintessence Aged 21 Years
Related products
Website unitedspirits.in/scotch-brands.aspx

Black Dog is a brand of Scotch Whisky, distilled, aged and blended in Scotland by United Spirits Limited. Black Dog is the world's fastest growing Scotch Whisky by volume, according to International Wine and Spirits Research.[2] The whiskies used in the blend come from all regions of Scotland - Speyside, Islay, Highlands and Lowlands.[3][4] It is matured in fine Oloroso sherry casks that lend their flavour to the whisky.Black Dog Scotch Whisky sold in India is bottled in Parmori District Nasik in Maharashtra,[5] by importing the undiluted spirits from Scotland, a strategy that avoids the import duties imposed on liquor imports to India that are bottled prior to import.[6] (Import duties may be as high as 150% for liquor bottled prior to import, but only about 30% when bottled in India.[6]) The brand's main competitors are Something Special, Teacher's Highland Cream and 100 Pipers.[7][8]

History[edit]

Walter S. Millard

Black Dog was launched in 1883, with the name Millard Black Dog,[1] by James McKinley from the second generation of the Leith Scotch whisky blending family. The whisky was named by Walter Millard, a Scot from the East India Company, who brought the whisky to India.[9] He was fond of angling, and chose to name it after his favourite salmon fishing fly, known as the Black Dog, which he used to fish in the Spey and Tay rivers in Scotland.[10]

McDowell & Co (now known as USL) and United Distillers formed United Distillers India Limited in 1992, creating India's first joint venture in the alcoholic beverages industry.[11] It began bottling operations in Nashik to produce Black Dog for the Indian market.[11][12]

In April 2004, it was reported in the media that USL (then named McDowell & Co) was planning to sell Black Dog in Pakistan, Nepal, Sri Lanka and Thailand.[13] Black Dog had been sold in Pakistan during the British Raj, prior to the Partition of India.[14] In October the same year, it was reported that McDowell & Co was in talks with a bottling company in Pakistan to manufacture Black Dog. According to Vijay Rekhi, then managing director of McDowell & Co, and then President of the UB Group's spirits division, "It will only be a small set-up as just 3 per cent of the Pakistani population is permitted alcohol consumption.[a] But we are looking at the opportunity as we are trying to widen our footprints in the SAARC region." Rekhi also stated that a bottling tie-up was already in place in Sri Lanka and the company was also looking to expand to Bangladesh, Malaysia and Myanmar through similar arrangements.[15][16]

Black Dog was only available in 60 ml and 750 ml bottles in India until January 2008, when the company introduced 180 ml, 375 ml and 2 litre bottles in select markets.[17]

Blends[edit]

Bottle of Black Dog Centenary

Black Dog Scotch Whisky is available in four variations:

  • Black Dog Black Reserve Blended Scotch Whisky – Earlier known as Black Dog Centenary, the Black Dog Black Reserve is a blend of malt spirits from the various regions of Scotland. It is an eight-year-old Scotch whisky blended from 32 different aged single malt and grain whiskies. It was launched in New Delhi in September 2006.[9][18]
  • Black Dog Gold Reserve Aged 12 Years Blended Scotch Whisky – Earlier known as Black Dog Deluxe,[19] the Black Dog Gold Reserve Aged 12 Years Blended Scotch Whisky is a blend of 25 whiskies from all the regions of Scotland - Speyside, Islay, Highlands and Lowlands, each matured for a minimum period of 12 years. It was the first and only variant of Black Dog until the introduction of Black Dog Centenary in 2006.[9]
  • Black Dog Reserve Aged 18 Years Blended Scotch Whisky – This expression is a blend of aged malt and grain whiskies, aged for a minimum of 18 years in oak casks. It was launched in April 2011. It is bottled in a Saint Gobain bottle, manufactured at a special line in Europe, which is meant only for producing high clarity flint glass decanter. The mono-carton is made out of imported Kappa Board, a rare substrate required for printing of items of high value. The cork which sits at the crest of the bottle is a natural superior grade cork.[20] It received the Gold Best in Class Award in the Scotch Whisky – Deluxe Blend – Aged 18 Years. Category at the International Wine and Spirit Competition 2011,[21] and was rated Gold at the Internationaler Spirituosen Wettbewerb 2013.[22]
  • Black Dog Quintessence Aged 21 Years Blended Scotch Whisky – This expression includes 25 single malts and grain whiskies from the highland region of Scotland – in particular from the Speyside Valley. The blend is matured in used Oloroso sherry butts from Spanish Bodegas. It is a limited edition for which only 3540 bottles have been produced.[23] The blend was rated Gold at The Internationaler Spirituosen Wettbewerb 2013.[22]

Timeline[edit]

Year Events
1883 Black Dog Scotch Whisky founded
1995 Black Dog Aged 12 years incorporates a new packaging design
2006
  • Launch of the Black Dog Centenary Blended Scotch Whisky
  • Black Dog Deluxe Aged 12 Years incorporates a new packaging design
  • Black Dog Aged 12 Years is rated Gold at Monde Selection 2006
2010 Black Dog Reserve Aged 18 Years Blended Scotch Whisky is launched
2011 Gold Best in Class Award in the Scotch Whisky Deluxe Blend – 18 YO category at the International Wine and Spirit Competition 2011
2012 Black Dog Quintessence Aged 21 Years Blended Scotch Whisky is launched
2013
  • Black Dog Centenary Aged & Rare is renamed as The Black Dog Centenary Black Reserve Blended Scotch Whisky
  • Black Dog Deluxe Aged 12 Years is renamed as The Black Dog Deluxe Gold Reserve Aged 12 Years Blended Scotch Whisky
  • Black Dog Reserve Aged 18 Years & Black Dog Quintessence Aged 21 Years is rated Gold at ISW 2013

Accolades[edit]

The Black Dog range of Scotch Whiskies have won the Gold Medal at several International Awards including The Monde Selection in 2006 and the World Spirits Awards in 2011 for the Black Dog Aged 12 Years Blended Scotch Whisky and the Monde Selection, World Spirits Awards and the International Wine and Spirit Competition in 2011 for the Black Dog Aged 18 Years Blended Scotch Whisky.[21] The Black Dog Reserve Aged 18 Years and the Black Dog Quintessence Aged 21 Years also won Gold at Internationaler Spirituosen Wettbewerb 2013.[22]

Marketing[edit]

USL has used jazz events as a platform to promote Black Dog in India.[24] A Black Dog "Jazz Incident" was held in Mumbai on 22 February 2008.[25] The concert featuring The Curtis King Band, was part of "The Black Dog Jazz Series", a series of jazz concerts in India. The band also performed at Black Dog "Jazz Incident" held in Gurgaon, Haryana on 28 February 2008.[26]

In 2008, as part of the 125th anniversary celebrations of Black Dog, the company held a 10-city concert by Stephen Kabakos, beginning in Delhi on May 8. The concert also included shows in Kolkata, Guwahati, Hyderabad, Mysore, Bangalore, Goa and Pune.[18] The Westin Gurgaon, New Delhi threw a celebration dinner hosted by Indian whisky connoisseur Sandeep Arora, to celebrate Black Dog's 130th anniversary in 2013.[10]

Black Dog has sponsored

  • Russell Peters Live - 2007
  • Kenny G Live in Concert - 2008
  • Black Dog Timeless Classics presents a tribute to Elvis Presley by Stephen Kabakos - 2008
  • Black Dog Comedy Evenings presents Colin Mochrie & Brad Sherwood of “Whose Line Is It Anyway?” - 2010
  • Black Dog Guitar Evenings - 2010
  • Black Dog Comedy Evenings presents Wayne Brady of Whose Line Is It Anyway? - 2011
  • Black Dog Comedy Evenings presents Hollywood Superstar Rob Schneider - 2011
  • Black Dog Easy Evenings presents Madonna Forever by Melissa Totten – 2012
  • Black Dog Easy Evenings presents The Improv - 2012
  • Black Dog Easy Evenings presents Master Blender Richard Paterson and Masterchef Italia(2011) Spyros Theodoridis - 2013.[27]

In popular culture[edit]

  • In the 1988 Bollywood film Shahenshah, Amrish Puri, playing a don named JK, orders Black Dog whisky while watching a female dancer perform an "item number". A sidekick asks him why he favours the brand, to which he replies "Jab bhi mein gori haseeno ko dekhta hoon, mere dil me kale kutte bhaukne lagte hain. Tab mein Black Dog whisky peeta hoon." (When I see fair-skinned beauties, black dogs bark in my heart. And then I drink Black Dog whisky.)[28]
  • The origin of the name Black Dog is referenced in the 2006 novel A Twisted Cue by Rohit Handa. The novel's main character Mulkally, likes perpetuating colonial myths and stories, one of which concerned the origin of the label Black Dog. Mulkally claims that the whisky was specially blended and bottled for the Bengal Club in Calcutta - hence "Kala Kutta" (Black Dog in Hindi) for Calcutta. However, Mulkally knows that Black Dog was actually named after a salmon fly[29]

Notes[edit]

  1. ^ Consumption of liquor by Muslims is banned in Pakistan

References[edit]

  1. ^ a b c "Scotch whisky - Black Dog, Dalmore, Jura, Whyte & Mackay". Unitedspirits.in. Retrieved 2013-07-21. 
  2. ^ Dhamija, Anshul. "Black Dog is world’s fastest growing scotch". Times of India. Retrieved 13 November 2013. 
  3. ^ "United Spirits unveils limited edition of Black Dog". Indiantelevision.com. 2008-01-05. Retrieved 2013-07-21. 
  4. ^ "United Spirits unveils 'Limited Edition' of Black Dog". afaqs!. 2008-01-03. Retrieved 2013-07-21. 
  5. ^ "United Spirits begins bottling of Scotch whisky in India". The Economic Times. Retrieved 7 January 2009. 
  6. ^ a b C.H. Unnikrishnan (2008-06-02). "UB Group to launch local version of Whyte and Mackay". Livemint. Retrieved 2013-07-21. 
  7. ^ "USL uses Black Dog to expand scotch biz". Financialexpress.com. 2008-05-11. Retrieved 2013-07-21. 
  8. ^ "Allied Domecq eyes 20% growth in India". Business Line. 2004-04-24. Retrieved 2013-07-21. 
  9. ^ a b c "Taste the Dog". The Hindu. 2006-09-09. Retrieved 2013-07-21. 
  10. ^ a b "Scottish bites and vintage sips". The Times Of India. 2013-07-04. Retrieved 2013-07-21. 
  11. ^ a b "Group Information - History of McDowell". theubgroup.com. Retrieved 15 October 2013. 
  12. ^ Balfour, Frederik, Alcohol Catches on in India, New York Times, April 10, 1995.
  13. ^ Arshdeep Sehgal (2004-06-15). "Mallya raises a toast for Samjhauta". Articles.economictimes.indiatimes.com. TNN. Retrieved 2013-07-21. 
  14. ^ "Indian brand Black Dog whisky in Sri Lanka, Pakistan". Daily Mirror. 2004-04-09. Retrieved 2013-07-21. 
  15. ^ "McDowell plans foray into Pakistan". Business Standard. 2004-10-11. Retrieved 2013-07-21. 
  16. ^ "McDowell plans foray into Pakistan". Inhome.rediff.com. 2004-10-11. Retrieved 2013-07-21. 
  17. ^ "United Spirits Brings Black Dog Premium Scotch Whiskey in attractive packs of 180 ml, 375 ml and 2 litres". afaqs!. 2008-02-07. Retrieved 2013-07-21. 
  18. ^ a b "United Spirits plans nation-wide marketing campaign". Hindu.com. 2008-05-04. Retrieved 2013-07-21. 
  19. ^ "USL launches "Black Dog" 21 Year Old". Sommelierindia.com. 2012-08-20. Retrieved 2013-07-21. 
  20. ^ "Luxury Scotch hits a new high with The Black Dog 18 Year Old". Indiaprline.com. 2011-04-20. Retrieved 2013-07-21. 
  21. ^ a b "2011 Results - IWSC.NET". 
  22. ^ a b c "ISW Gewinner 2013". 
  23. ^ "USL launches "Black Dog" 21 Year Old". Sommelier India Wine Magazine. August 20, 2012. Retrieved 12 October 2013. 
  24. ^ "USL aiming for growth in premium space". Business Standard. 2010-04-26. Retrieved 2013-07-21. 
  25. ^ "Black Dog 'Jazz Incident' present Curtis King in Mumbai". Radioandmusic.com. 2008-02-22. Retrieved 2013-07-21. 
  26. ^ "Black Dog 'Jazz Incident' presents Curtis King in Gurgaon". afaqs!. 2008-02-28. Retrieved 2013-07-21. 
  27. ^ "Black Dog Easy Evenings". Facebook.  (account login required for access)
  28. ^ Ashok Malik (2005-01-13). "Hail Mogambo!". The Indian Express. Retrieved 2013-07-21. 
  29. ^ A Twisted Cue - Rohit Handa