Blackout Wednesday or "Drinksgiving" is the night before the Thanksgiving holiday in the United States, which is always a Thursday. It is associated with binge drinking since very few people have work on Thanksgiving, and most university students are home to celebrate the Thanksgiving holiday with their families. The name refers to "blacking out", memory loss due to excessive alcohol intoxication. In the suburbs of Chicago in particular, Blackout Wednesday is sometimes a more popular partying night than even New Year's Eve or Saint Patrick's Day. Reportedly the term was coined by college students at a famous west suburban Winfield bar, John's Buffett, in the mid-1970s.