After the band achieved fame and a new audience with Closer to Free, they wanted to avoid rehashing the same formula for their next album. The album was more rock-oriented than Go Slow Down and continued along their alternative direction.
Despite being regarded as one of their weaker albums, "Hurt By Love" saw minor chart success and critics commented on its consistency. Music critic Rick Anderson, writing for AllMusic, praised the songwriting though he criticized the lyrics. He said, "'Hurt By Love' is what the BoDeans are trying for throughout this whole album, but they only get there once or twice." However, Chuck Eddy of Entertainment Weekly gave it a mixed review, stating: "Having finally achieved pop stardom via their Party of Five theme song, this long-suffering Wisconsin bar band now tries to preserve their meager integrity by acting as un-Hollywood as possible. With its timid, muffled harmonies over numbing guitar thrumming, Blend has enough forlorn corn to fill every silo in the heartland."