Blender (magazine)

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Blender
Blender magazine 1995.jpg
Issue 2.1 from 1995
Editor in Chief Joe Levy
Categories Music
Frequency 10 times per year
First issue 1994
Final issue April 2009
Company Alpha Media Group
Country United States
Based in New York
Language English
Website Blender.com
OCLC number 34610465

Blender was an American music magazine that billed itself as "the ultimate guide to music and more". It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.

Blender was published by Dennis Publishing. The magazine began in 1994 as the first digital CD-ROM magazine by Jason Pearson, David Cherry, and Regina Joseph, acquired by Felix Dennis/Dennis Publishing, UK it published 15 digital CD issues, and launched on the web in 1997. It started publishing a print edition again in 1999 in its most recent form. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included Calvin Klein, Apple Computer, Stephen Colbert, Toyota and Nike.

In June 2006, the Chicago Tribune named it one of the top ten English-language magazines, describing it as "the cool kid at the school of rock magazines."[1]

Owner Alpha Media Group closed Blender magazine March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles to Maxim alone. Blender's final print issue was the April 2009 issue.[2][3] Subscribers to the magazine were sent issues of Maxim magazine to make up for the unsent Blender issues.

Indian edition[edit]

Blender India
Priyanka Chopa Blender India November 2008 cover.jpg
Priyanka Chopra on the November 2008 cover of the Indian edition of Blender
Editor in Chief Sam Lal[4]
Categories Music
Publisher Piyush Sharma[5]
First issue May 2008 (2008-May)
Company Dennis Media Transasia India
Country India
Based in New Delhi
Language English

The Indian edition of Blender was the title’s first venture outside of the United States. Inaugurated by its May 2008 issue, which featured Mariah Carey on its cover,[6][7]the magazine showcased a combination of popular international and local indigenous music, as well as lifestyle trends.[8] The magazine was targeted at men age 18-34, who are single, college educated, urban and upwardly mobile.[5] The magazine was launched through Dennis Media Transasia India, a joint venture between Dennis Publishing and Media Transasia,[9] the Asian publisher of Dennis' licensed titles Maxim and Blender.[10] The joint venture was based in New Delhi[11] with offices in Bangalore, Chennai, Kolkata and Mumbai. Media Transasia already published Maxim and Blender in Asia.

Blender released Summer Chillout, its first music compilation CD, free with the July 2008 edition of the magazine. The CD was made in association with Foster and DadA Music and contained nine songs and an extra hidden track. Editor in Chief, Sam Lal, claimed, "The CD is a fusion of the coolest dance and electronic music around at the moment. It also contains some more contemporary Indian sounds and guitar based tracks."[12]

References[edit]

  1. ^ "50 Best Magazines," Chicago Tribune, June 15, 2006.
  2. ^ Jason Fell, "Blender Folds: Music magazine latest to succumb to recession", Folio, March 26, 2009
  3. ^ "Stairway to Hell", New York Post, March 30, 2009
  4. ^ "Blender India launches TV Campaign, announces Free Copies". Medianewsline.com. 2009-04-21. Retrieved 2013-05-04. 
  5. ^ a b "Blender enters Indian market". Dmnews.com. Retrieved 2013-05-04. 
  6. ^ "Mariah Carey Blender Magazine INDIA May 2008 Def Leppard". eBay. Retrieved 2013-05-04. 
  7. ^ "Mariah Carey talks about her latest album E=MC2, and all the fun, emancipation and sexiness she sends out with it - Blender India". Tmobile.net-genie.co.uk. 1970-03-27. Retrieved 2013-05-04. 
  8. ^ "Blender enters Indian music magazine space". Brandrepublic.com. 2008-05-07. Retrieved 2013-05-04. 
  9. ^ Dan Leahul (2008-09-11). "Dennis Publishing taps into Indian market with joint venture". Brandrepublic.com. Retrieved 2013-05-04. 
  10. ^ Jennifer Whitehead (2008-09-11). "Dennis moves into Indian market with joint publishing venture". Brandrepublic.com. Retrieved 2013-05-04. 
  11. ^ "Dennis Publishing expands into India". Marketing Week. 2008-09-11. Retrieved 2013-05-04. 
  12. ^ "Blender Magazine releases its first compilation CD with its July summer special issue". Financialexpress.com. Retrieved 2013-05-04. 

External links[edit]